REALITY CHECK PART 2
Reality Check by IAB MENA Part 2
Posted on: Monday 23 October 2023 | IAB MENA
In part 2 of our series on Mixed Reality, we cover the current state of mixed reality in MENA, looking at completed case studies, the challenges of measurement and the impact accessible mixed reality will have on the marketing process and on talent development.
Reality Check is a 2-part series brought to you by IAB MENA members and aims to provide a hands on, practical perspective on the implications of mixed reality on our industry.