This aims to be a useful resource for both retailers wishing to explore Retail Media as an offering, and those advising retailers on the steps required for success, such as agencies or specialist technology providers. It covers such areas as:

• Monetising Inventory
• Data and Technology
• Commercial Strategy considerations
• Organisational structure implications
• Typical timelines
• Current technology and other providers in MENA

See also Getting Started with Retail Media if you are more interested in the buy-side perspective