The Middle East continues to be a hotbed of travel opportunities, with key markets like the UAE, Saudi Arabia, and Qatar showing remarkable growth in demand. From a 38% surge in regional travel to Saudi Arabia to Qatar’s post-World Cup tourism campaigns, marketers are navigating an increasingly competitive landscape.
This masterclass will delve into key MEA travel trends, explore how curation and personalised messaging can help marketers cut through the noise, and highlight strategies for navigating the complexities of modern campaigns. Discover how collaboration and data-driven insights are reshaping destination marketing to drive meaningful engagement and long-term success.