The 2024 MENA Attitudes to Programmatic Survey Results are now available for download.

Conducted in April and May 2024, the survey aims to shed light on the state of programmatic advertising within the MENA region. By using many of the same questions as in the 2022 study, we can observe some interesting trends in perceptions of programmatic in the region.

The survey focuses on attitudes toward programmatic advertising and offers valuable insights into how programmatic solutions are perceived across the region.

Key insights include:

• Perceptions of programmatic format adoption;
• Changes in the perception of shoppable ads;
• Identified drivers and barriers to programmatic adoption.

An infographic and the full report are available for download.