IAB SPEAKS WITH TAG Part 1
IAB GCC Speaks with Trustworthy Accountability Group's Role in Driving Down Ad Fraud, a 3-Part Series
Posted on: Friday 25 March 2022 | IAB GCC
The IAB is supporting the expansion of the Trustworthy Accountability Group (TAG) to MENA. Digital advertising accounts for the majority of adspend, but still carries the risk of adfraud, malware and brand safety concerns. As such, the IAB GCC is encouraging advertisers and publishers to consider the adoption of TAG certification to drive greater trust and transparency in digital advertising across MENA.
In this 3-part series, our Executive Director, Ian Manning speaks to TAG’s VP of Global Engagement and Operations about the role that TAG plays in driving down ad fraud and malware risk through their certification programme.
Written by
IAB GCC
