MEMBER MASTERCLASS SERIES

Bite-sized, hour-long sessions designed to highlight the expertise and showcase the knowledge of IAB MENA members while providing training opportunities aimed at up-skilling the whole industry.

Posted on: Monday 29 April 2024 | IAB MENA Learning & Development
Updated on: Tuesday 20 August 2024 | IAB MENA Learning & Development

In April 2024, we launched the IAB MENA Member Showcase Series, now known as the Member MasterClass. This initiative allows our members to share valuable knowledge and insights with the entire industry. During the first session, Havas Middle East shared a research-led perspective on the changing values of Gen Z in the Middle East exploring the themes influencing the youth’s perception of brands today.

The IAB MENA Member MasterClass offers regular, hour-long training sessions open to both members and non-members, providing opportunities to learn from industry experts on a wide range of topics.

To attend future sessions, register here.

If your company is an IAB MENA member and you would like to be considered to present, contact us at [email protected].

This first and all future sessions can be watched on our YouTube Channel.

Member MasterClass Session 1: Changing Values of GenZ in the Middle East
Presented by: Havas Middle East

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IAB MENA

Post by Olia Kostova

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