Archive for the
‘Menavoices’ Category

Brand SafetyPosted on: Sunday 21 February 2021 | IAB GCC Learning & Development Committee As we continue to heavily invest in digital advertising, an equally heavy emphasis must be placed on brand safety to promote the flow of advertising budgets to participants in digital advertising that uphold trust and quality. But even before we start [...]

2021 Buy-Side Predictions for MENAPosted on: Monday 27 January 2021 | IAB GCC Learning & Development Committee 2021 promises to be a year of opportunity. The continued growth of digital advertising and eCommerce opportunities brings ever more options for advertisers. But, 2021 also promises to bring new challenges and complexity.  With an increasing focus on [...]