Working in partnership with our connected TV (CTV) members, we’ve developed a set of shared definitions for the CTV sector

Posted on: Thursday 3 November 2022 | IAB MENA Ecosystem & Channel Development Committee

The MENA region is often called a video region. No wonder when the IAB MENA Adspend survey covering 2021 highlighted Video accounting for a fraction under 50% of display spends. With new formats and developments in OTT and CTV, it’s important to gain an understanding and align behind common terminology in order to ensure that everyone across the supply chain is speaking the same language. The CTV task force have collated some of the most common terms as used for CTV in 2023, with the aim that they are used across markets.

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IAB MENA Ecosystem & Channel Development Committee

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