IAB MENA CTV landscape and ecosystem

Posted on: Thursday 3 November 2022 | IAB MENA

For the first time in MENA, the IAB’s CTV Task Force has produced a landscape of the current OTT and CTV ecosystem with the support of Yann Coll├ęter from the Streaming Lab and SAAND.┬áThe landscape highlights the significant opportunity that OTT and CTV provides both for consumer choice and as a potential advertising vehicle.┬áWith over 50 OTT services across MENA and as many as 17 providing advertising opportunities, while 13 have CTV apps, of which 7 offer advertising, it is already becoming a channel to seriously consider.┬áToday, there is limited inventory and few programmatic opportunities,┬ábut as it scales in the region, the growth of inventory and more programmatic┬áoptions will likely accelerate its growth.

Below you can download the report and view the recording of the webinar discussing it.

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