OTT PLAYERS IN MENA
OTT players in MENA demonstrate a healthy and growing ecosystem
Posted on: Tuesday 01 November 2022 | IAB MENA
The OTT market in MENA is significantly more active than many realize and has seen major growth over the past few years. Characterized by a mix of global giants and a healthly local ecosystem, recently there has been a growth in international players, many of who had advertsiing solutions.