IAB MENA launches serialized DOOH Whitepaper

Posted on: Tuesday 11 April 2023 | IAB MENA

Twelve member companies have been working diligently over the past few months to document the DOOH industry in MENA – a first for the regional industry. Over the next few weeks, IAB MENA will be releasing sections of this initiative culminating in a State of DOOH in MENA Whitepaper.

In this first release, you can find a glossary of DOOH terms. Developed collaboratively, it aims to define a set of terms covering the entire ecosystem. Not all terms are unified yet, especially as they relate to ad serving and measurement, but this is the first step in creating a unified lexicon for our industry.

With thanks to the following companies who took part in the task force: Amazon Ads, Choueiri Group | Arabian Outdoor, Elevision, Google, GroupM | Mindshare, Mediabrands | UM, Ipsos MENA, OMG | OMD, Publicis Media | Starcom, Seventh Decimal, Talon MENA, W Group | Hypermedia

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