In this second edition of the  IAB MENA’s serialized DOOH Whitepaper, you will hear  from a panel of experts from our DOOH Taskforce, including Amazon Ads, Publicis Media, Talon MENA and Google who recorded this podcast to highlight the value proposition of DOOH from the buy-side & sell-side, covering topics such as the available formats, the benefits of cross channel planning and integrating with other channels, the measurement opportunity and some of the challenges and opportunities in growing DOOH in MENA.

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