Connected Television (CTV) refers to television sets linked to the internet, either directly or through devices.

CTV has has a wide range of monetisation options and opportunities, such as Subscription, Ad-funded, Ad-supported (hybrid funding) or pay-per-view. Add to this, the fast past of change and CTV can sometimes feel complex to navigate.

To address this complexity the IAB MENA CTV Taskforce has created an easy to follow ECOscape of the main players in market today. Including, what we believe to be the most relevant players in the sector today, categorised into:

• Technology: DSP’s and SSP’s
• OEM’s
• AdFunded: AVOD, Fast/Streaming and Advanced TV
• Subscription: SVOD and Ad-supported SVOD

Naturally in such a fast developing category, we expect this to change and look forward to receiving any feedback, updates or suggestions.