MENA pDOOH ECOSCAPE

The first MENA-focused Programmatic DOOH ecosystem landscape summary.

Posted on: Wednesday 10 January 2024 | IAB MENA Ecosystem & Channel Development
Updated on: Monday 2 September 2024 | IAB MENA Ecosystem & Channel Development

The DOOH Task Force comprising 21 people from 15 companies have been collaborating over the past few months to further our understanding of the DOOH market in MENA.

Following the launch of the Whitepaper in 2023, which included a perspective on the wider Digital OOH market, today we are launching the first MENA-focused Programmatic DOOH ecosystem landscape summary. This includes a view of companies that are ‘significantly active’ within the MENA marketplace. Initially launched in March 2024, this view has been updated in August 2024.

For an interactive version of the ECOscape, download the pdf below.

Collectively we believe this to be the most accurate picture today, but the market develops rapidly so there are likely to be regular updates.

Written by

IAB MENA Ecosystem & Channel Development Committee

Post by IAB GCC

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