Part 1 of the Retail Media Q&A covers different types of retail media, opportunities for retailers and advertisers, benefits for retailers, and its role in enhancing the omnichannel experience.

Posted on: Tuesday 23 April 2024 | IAB MENA Ecosystem & Channel Development

Retail media is poised to revolutionize the media industry by providing brands with a fresh avenue to engage with consumers. This transformation is driven by a redefined role for retailers, leveraging their access to rich purchase and behavioral data to enable brands to establish closer connections between their marketing efforts and actual sales.

In this concise series, the Retail Media task force, comprising 17 individuals from 13 member companies, has diligently worked over the past months to offer foundational knowledge on various aspects. This includes terminology clarification, insights into current opportunities within the MENA region, exploration of implementation challenges, and practical guidance tailored for advertisers, agencies, and retail brands. The insights provided represent a diverse range of perspectives from our members, reflecting the dynamic nature of this evolving landscape.

As we prepare for another release next week, we encourage you to visit the Explore All section of our website regularly and follow us on LinkedIn to stay updated on this rapidly evolving landscape.

Feel free to download the Retail Media Q&A Part 1, allowing you to explore various aspects, including the different types of retail media, the opportunities it presents for both retailers and advertisers, the primary benefits of implementing retail media solutions for retailers, and how retail media contributes to enhancing the omnichannel experience.

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IAB MENA Ecosystem & Channel Development

Post by IAB GCC

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