Launching Data Collection as part of the Digital Ad-Market Sizing StudyPosted on: Sunday 10 November 2019 | IAB GCC The IAB GCC recently partnered with MTM, a leading strategy consultancy specializing in media and advertising, to accurately size the digital advertising market in the region. The initiative builds on established and robust modelling techniques used [...]
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Establish IAB market sizing as the reference study for digital advertising in MENA.
IAB GCC obtains its licencePosted on: Thursday 9 May 2019 | IAB GCC IAB GCC officially received its license from the Dubai Association Centre on 9th May 2019. Board members Elda Choucair representing Omnicom Media Group | PHD, Ayman Haydar representing MMP Worldwide, and Ian Manning representing Facebook received the license on behalf of association. Written [...]
IAB GCC launches after 9 years of deliberationPosted on: Sunday 18 November 2018 | Communicate What is IAB? The Interactive Advertising Bureau (IAB) is an independent body aimed at benefiting the digital ecosystem through education, research, standards, guidelines and best practices. Founded in 1996, it is headquartered in the US and has 43 licensed IABs [...]
IAB Live Video Streaming Global ResearchPosted on: Monday 18 June 2018 | IAB GCC 90% of Consumers GCC have Live streamed video in comparison to a global average of 67%. In fact, the GCC has one of the highest daily viewership of video streaming at 77% of people watching video content daily v 70% global [...]
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