IAB GCC Urges Industry-Wide Participation in Digital InitiativePosted on: Monday 9 March 2020 | Middle East Campaign IAB’s market sizing initiative is designed to deliver an estimate of the GCC’s digital advertising market The Interactive Advertising Bureau (IAB) GCC is urging greater participation in an industry-wide study to comprehensively measure the size of the region’s [...]
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We would like to thank you for attending our first Ordinary General Assembly and participating in the 2020-2022 elections.
Interview with Racha Makarem, Starcom’s Representative on the IAB GCC Board on the Digital Market Sizing SurveyPosted on: Monday 10 February 2020 | Middle East Campaign In an interview with Campaign, Racha Makarem, CEO of Starcom MENA and an IAB GCC board member, explained the ongoing GCC digital market-sizing survey, why it matters and how [...]
Invitation to Members to Join the IAB GCC General AssemblyPosted on: Sunday 26 January 2020 | IAB GCCSave the Date Notice We are pleased to inform all IAB GCC members of the forthcoming Ordinary General Assembly and 2020-2021 term Board elections scheduled to take place on Tuesday, 25th February 2020. On the above date an [...]
Launching Data Collection as part of the Digital Ad-Market Sizing StudyPosted on: Sunday 10 November 2019 | IAB GCC The IAB GCC recently partnered with MTM, a leading strategy consultancy specializing in media and advertising, to accurately size the digital advertising market in the region. The initiative builds on established and robust modelling techniques used [...]
Establish IAB market sizing as the reference study for digital advertising in MENA.
IAB GCC obtains its licencePosted on: Thursday 9 May 2019 | IAB GCC IAB GCC officially received its license from the Dubai Association Centre on 9th May 2019. Board members Elda Choucair representing Omnicom Media Group | PHD, Ayman Haydar representing MMP Worldwide, and Ian Manning representing Facebook received the license on behalf of association. Written [...]
IAB GCC launches after 9 years of deliberationPosted on: Sunday 18 November 2018 | Communicate What is IAB? The Interactive Advertising Bureau (IAB) is an independent body aimed at benefiting the digital ecosystem through education, research, standards, guidelines and best practices. Founded in 1996, it is headquartered in the US and has 43 licensed IABs [...]
IAB Live Video Streaming Global ResearchPosted on: Monday 18 June 2018 | IAB GCC 90% of Consumers GCC have Live streamed video in comparison to a global average of 67%. In fact, the GCC has one of the highest daily viewership of video streaming at 77% of people watching video content daily v 70% global [...]
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