Archive for the
‘Adspend’ Category

IAB Europe releases the full 2022 AdEx Benchmark ReportPosted on: Friday 14 July 2023 | IAB MENA A useful context when reviewing the MENA Digital Adspend report, the IAB Europe AdEx 2022 report is the definitive guide to advertising expenditure in Europe covering 29 markets. It details the formats and channels that contributed to digital [...]

MENA Digital Advertising spend reached $5,5B in 2022, a 20.1% increase over the previous year and adding over $900M to the market.Posted on: Tuesday 13 June 2023 | IAB MENA The IAB MENA released the results of the 2022 Digital Adspend study at a member-only event on 9 June 2023. This year’s report, available to [...]

The GCC chapter of the Interactive Advertising Bureau released for a second consecutive year an estimate of the size of the Digital Adspend Market for the MENA region.Posted on: Thursday 16 June 2022 | IAB GCC MENA Digital Advertising spend reached $4,58B in 2021, nearly a full $1B increase on the previous year according to [...]

The GCC chapter of the Interactive Advertising Bureau released a first of its kind industry study in MENA to measure investment for the region.Posted on: Wednesday 22 September 2021 | IAB GCC The IAB board that includes 14 of the leading companies in the ad industry (Choueiri Group | DMS, MBC Group, MMP World Wide, [...]