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Agencies and clients say Covid-19 will accelerate shift to performance media.

IAB Live Video Streaming Global ResearchPosted on: Monday 18 June 2018 | IAB GCC 90% of Consumers GCC have Live streamed video in comparison to a global average of 67%.  In fact, the GCC has one of the highest daily viewership of video streaming at 77% of people watching video content daily v 70% global [...]