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"Over half of professionals feel that the industry is not adequately equipped to adapt quickly for AI.”Posted on: Friday 3 November 2023 | IAB MENA Research & Measurement This is one of the insights from the IAB MENA’s survey to understand the current level of adoption and challenges impacting the future outlook of AI in [...]
The IAB MENA releases the Attribution Insights Survey ResultsPosted on: Friday 15 September 2023 | IAB MENA Research & Measurement The IAB MENA Attribution Insights survey in Q1 2023 highlights the challenges and limitations of effective attribution, which are around skill set, cost, and data access. There appears to be a lack of detailed understanding [...]
The IAB conducted a short survey of our members to gather insights into the state of the MENA Digital advertising market in Q4.Posted on: Wednesday 19 October 2022 | IAB GCC The aim of the study was to gain a perspective on how media decisions are being affected by the convergence of global economic and [...]
The IAB GCC announced the results of the 2022 MENA Programmatic Insights SurveyPosted on: Wednesday 25 May 2022 | IAB GCC Today the IAB shared the results of the recent Programmatic Insights Survey. The online session was available for members and non-members and can be watched back on demand below or on our YouTube channel. [...]
Agencies and clients say Covid-19 will accelerate shift to performance media.
IAB Live Video Streaming Global ResearchPosted on: Monday 18 June 2018 | IAB GCC 90% of Consumers GCC have Live streamed video in comparison to a global average of 67%. In fact, the GCC has one of the highest daily viewership of video streaming at 77% of people watching video content daily v 70% global [...]