DEI Wave II Global Census: Reshaping the world of marketing Posted on: Friday 14 April 2022 | IAB MENA People Development Committee The IAB MENA, ABG, MMA and Marketing Society are teaming up to promote the DEI Global Census â marking an exciting new chapter of collective collaboration. We need everyone to fill in the [...]
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‘News’ Category
IAB MENA announces changes in Board LeadershipPosted on: Monday 23 January 2023 | IAB MENA The Interactive Advertising Bureau MENA (IAB MENA) â The trade association exclusively dedicated to the development and promotion of the digital marketing and advertising sector in the region - is announcing a succession in its board leadership. Rayan Karaky, the [...]
IAB MENA Holds Workshop on Women Empowerment Principles (WEPs) The workshop was held in collaboration with UN Women with the aim to drive fast-forward progress for womenâs representation and inclusion, in business at all levels.Posted on: Tuesday 10 January 2023 | IAB MENA The Interactive Advertising Bureau MENA (IAB MENA) organized a âDiversity Equity & [...]
Established in May 2019, The Interactive Advertising Bureau MENA (IAB MENA) is the regional voice and thought leader of the regionâs interactive marketing and advertising industry, committed to building a sustainable future for digital advertising.
IAB MENA 2022 in ReviewPosted on: Thursday 22 December 2022 | IAB MENA 2022 was a busy year for the MENA digital industry and the IAB was no exception. In our third full year of operating, we enjoyed a significant increase in tempo, and a noticeable increase in industry support towards our vision of driving [...]
The IAB GCC will unveil the results of the 2021 Digital Adspend Study for the MENA region.Posted on: Tuesday 31 May 2022 | IAB GCC During a one-hour online event, open to industry-wide participation, the IAB GCC will unveil the results from the MENA 2021 Digital Adspend Study. Join us for free to be one of [...]
The IAB GCC announced the results of the 2022 MENA Programmatic Insights SurveyPosted on: Wednesday 25 May 2022 | IAB GCC Today the IAB shared the results of the recent Programmatic Insights Survey. The online session was available for members and non-members and can be watched back on demand below or on our YouTube channel. [...]
The IAB GCC will announce the results of the 2022 MENA Programmatic Insights SurveyPosted on: Tuesday 10 May 2022 | IAB GCC Join us to see the results of the recent MENA Programmatic Insights Survey, conducted by the IAB. Conducted over the course of February and March 2022, the Programmatic Insights Survey aims to increase understanding of [...]
The IAB GCC announces new Board Members and elects Chair and Vice-Chair for the 2022-2024 Term of OfficePosted on: Friday 22 April 2022 | IAB GCC The IAB GCC held its General Assembly on 6 April 2022 in which it announced the new Board of Directors for the 2022-2024 period. Comprised 15 different companies representing: [...]
The IAB GCC is Launching the 2021 MENA Adspend Survey Data CollectionPosted on: Monday 13 April 2022 | IAB GCC Today, 13 April 2022, the IAB GCC held the kickoff session for the second annual Digital Adspend survey. The survey aims to build on the successful ad market sizing for 2020 which was released in [...]
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