KSA: Connected Homes ResearchPosted on: Monday 7 September 2026 | IAB MENA CTV Taskforce In early 2026 IAB MENA collaborated with RTL to extend their annual ‘Living Room Study’ into UAE and KSA. This delivers unique insights into MENA audiences’ claimed content preferences, device usage, first‑destination choices and more. The study places a particular emphasis [...]
CTV & OEM Capabilities in MENAPosted on: Friday 15 May 2026 | IAB MENA CTV Taskforce CTV and OEM advertising opportunities have become more readily available across the MENA region, but their capabilities, measurement options and buy types vary making it a complex landscape to fully understand. To that end, the IAB MENA CTV taskforce [...]
The Development of CTV in MENAPosted on: Thursday 13 Nov 2025 | IAB MENA CTV Taskforce Traditional TV has often been considered one of the most, if not the most, powerful communication tool and thus reigned supreme in advertising for its vast reach and branding impact. Today, as audiences consume video across diverse platforms, the [...]
The IAB MENA conducted its General Assembly and new Board Elections on January 27 2026, highlighting 2025 activities and achievements, outlining initial plans for 2026 and announcing the new Board of DirectorsPosted on: Tuesday 02 February 2026 | IAB MENA The IAB MENA conducted its General Assembly on Jan 27 2025, highlighting 2024 activities and [...]
The IAB MENA conducted its General Assembly on Feb 18, 2025, highlighting 2024 activities and achievements and outlining initial plans for 2025Posted on: Tuesday 18 February 2025 | IAB MENA The IAB MENA conducted its General Assembly on Feb 18, 2025, highlighting 2024 activities and achievements and outlining initial plans for 2025. Attended by over [...]
Established in May 2019, The Interactive Advertising Bureau MENA (IAB MENA) is the regional voice and thought leader of the region’s digital marketing and advertising industry, committed to building a sustainable future for digital advertising.
IAB MENA 2024 HighlightsPosted on: Thursday 19 December 2024 | IAB MENA Thank you for your support in 2024! As we celebrate another year of progress together, we take stock on some of the activities, initiatives and resources we jointly delivered in 2024. Highlights include: Membership growth New opportunities for members to drive initiatives New [...]
MENAVoices: 2025 Predictions, Plans and PreparationPosted on: Tuesday 17 December 2024 | IAB MENA Learning & Development This collection of MENAVoices covers wide ranging perspectives across a range of different areas, forming a useful guide on market perspectives and tips for preparation and planning into 2025. These perspectives have been loosely categorised into 8 sections. [...]
IAB MENA holds its General Assembly and elects new Board Members, Chair and Vice-Chair for the 2024-2026 Terms of OfficePosted on: Monday 26 February 2024 | IAB MENA The IAB MENA conducted its General Assembly on Feb 21, 2024, unveiling achievements from 2023 and outlining plans for 2024. Key messages for this year include a [...]
In this modular guide, developed by members of the Measurement Taskforce, we aim to help you identify outcome based measurement solutions to add into your measurement frameworks for different objectives, channels and use cases.Posted on: Monday 18 August 2024 | IAB MENA Research & Measurement A holistic approach is needed to accurately measure the contribution [...]
