Programmatic went through a perceived decline vs Direct/IO, in past 2 yearsPosted on: Monday 19 August 2024 | IAB MENA Research & Measurement The 2024 MENA Attitudes to Programmatic Survey Results are now available for download. Conducted in April and May 2024, the survey aims to shed light on the state of programmatic advertising within [...]
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Established in May 2019, The Interactive Advertising Bureau MENA (IAB MENA) is the regional voice and thought leader of the regionâs interactive marketing and advertising industry, committed to building a sustainable future for digital advertising.
IAB MENA holds its General Assembly and elects new Board Members, Chair and Vice-Chair for the 2024-2026 Terms of OfficePosted on: Monday 26 February 2024 | IAB MENA The IAB MENA conducted its General Assembly on Feb 21, 2024, unveiling achievements from 2023 and outlining plans for 2024. Key messages for this year include a [...]
2024: An era-defining yearPosted on: Thursday 25 January 2024 | IAB MENA 2024 promises to be another exciting year in the Advertising Industry with the explosion of AI, the deprecation of 3rd part cookies on Chrome and of course a renewed focus on sustainability amongst other things. This year, IAB MENA contributed to the ExchangeWire Industry [...]
IAB MENA 2023 in ReviewPosted on: Wednesday 20 December 2023 | IAB MENA 2023 was the most productive year for IAB MENA to date. Right from the first event on 10 January where we collaborated with UN Women to share tips for implementing the Women Empowerment Principles, through to the end of the year where [...]
DEI Wave II Global Census: Reshaping the world of marketing Posted on: Friday 14 April 2022 | IAB MENA People Development Committee The IAB MENA, ABG, MMA and Marketing Society are teaming up to promote the DEI Global Census â marking an exciting new chapter of collective collaboration. We need everyone to fill in the [...]
IAB MENA announces changes in Board LeadershipPosted on: Monday 23 January 2023 | IAB MENA The Interactive Advertising Bureau MENA (IAB MENA) â The trade association exclusively dedicated to the development and promotion of the digital marketing and advertising sector in the region - is announcing a succession in its board leadership. Rayan Karaky, the [...]
IAB MENA Holds Workshop on Women Empowerment Principles (WEPs) The workshop was held in collaboration with UN Women with the aim to drive fast-forward progress for womenâs representation and inclusion, in business at all levels.Posted on: Tuesday 10 January 2023 | IAB MENA The Interactive Advertising Bureau MENA (IAB MENA) organized a âDiversity Equity & [...]
IAB MENA 2022 in ReviewPosted on: Thursday 22 December 2022 | IAB MENA 2022 was a busy year for the MENA digital industry and the IAB was no exception. In our third full year of operating, we enjoyed a significant increase in tempo, and a noticeable increase in industry support towards our vision of driving [...]
The IAB GCC will unveil the results of the 2021 Digital Adspend Study for the MENA region.Posted on: Tuesday 31 May 2022 | IAB GCC During a one-hour online event, open to industry-wide participation, the IAB GCC will unveil the results from the MENA 2021 Digital Adspend Study. Join us for free to be one of [...]
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