DOOH LANDSCAPE IN UAE
The main DOOH and OOH formats available in 2023 for advertisers in the UAE, complied by IAB Members from the DOOH industry
Posted on: Tuesday 2 May 2023 | IAB MENA Ecosystem & Channel Development Committee
As part of the IAB MENA’s serialized DOOH Whitepaper, this week we are releasing a short video highlighting the various formats and opportunities that exist within the DOOH ecosystem in the UAE. Developed collaboratively with some of the major DOOH sell-side operators in the UAE, this is a first for the DOOH industry and aims to create a bank of knowledge driving increased understanding of the opportunities that this channel provides for advertisers.