DOOH BEST PRACTICES
Some of the best recent examples of DOOH and OOH from around the globe, highlighting use of technology, creative formats, cross platform implementation, audience profiling and global reach
Posted on: Monday 8 May 2023 | IAB MENA Ecosystem & Channel Development Committee
In this video, the final part of the serialized DOOH Whitepaper, before the release of the full document from IAB MENA, we share some of the most creative and impactful recent campaigns, highlighting some of the benefits of DOOH, such as:
-
Use of technology and creative formats
-
Cross platform implementation
-
Audience profiling
-
Global reach
Some of the best recent examples of DOOH and OOH from around the globe, highlighting use of technology, creative formats, cross platform implementation, audience profiling and global reach.
Written by
IAB MENA Ecosystem & Channel Development Committee
