Twelve member companies have been working diligently over the past few months to document the DOOH industry in MENA – a first for the regional industry. Over the next few weeks, IAB MENA will be releasing sections of this initiative culminating in a State of DOOH in MENA Whitepaper.

Digital out-of-home (DOOH) is a rapidly evolving communication platform that has revolutionized the way advertisers interact with consumers. But, for it to be a significant part of the advertising mix, it needs both the sell side and the buy side to take some responsibility. The advantages of a mass medium that allows data-driven targeting & measurement while reducing the risk of privacy concerns cannot be ignored. In this State of DOOH in MENA Whitepaper, the IAB MENA task force, a collaboration of 15 member companies, highlights the key areas of DOOH that advertisers, measurement companies & media owners need to be aware of.

We will continue to develop our knowledge of this space in the region and welcome both comments and input.