IAB RETAIL MEDIA BUYER’S GUIDE
IAB US releases the Retail Media Buyer's Guide
Posted on: Thursday 20 July 2023 | IAB MENA
Thanks to our colleagues in the US who have released the IAB Retail Media Buyer’s Guide. Not specifically adapted to MENA, it is still a very useful and highly comprehensive guide that delves into the world of retail media, showcasing its immense potential for brands and retailers alike. This is a first IAB release on Retail Media and thus provides a stage for future standards, insights, and resources that will shape the future of retail.