MENA Digital Advertising spend reached $6,25B in 2023, a 13.6% increase over the previous year and adding over $700M to the market.Posted on: Tuesday 11 June 2024 | IAB MENA The results of the 2023 Digital Adspend study were released at a member-only event on 6 June 2024. The report, available to IAB MENA members, [...]
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MasterClass: Speak Data to Me - Crafting Compelling CommunicationPosted on: Wednesday 29 May 2024 | Presented by GroupMWATCH SERIES Learn techniques to make your data heavy presentations appealing, engaging and memorable. Presented byIAB MENA Member GroupM
Part 2 of the Retail Media Q&A explores Consumer Behavior, First-Party Data, and Industry BenefitsPosted on: Tuesday 30 April 2024 | IAB MENA Ecosystem & Channel Development Retail media is poised to revolutionize the media industry by providing brands with a fresh avenue to engage with consumers. This transformation is driven by a redefined role [...]
MasterClass: Changing Values of Gen Z in the Middle EastPosted on: Monday 29 April 2024 | Presented by Havas Middle EastWATCH SERIES Explore the themes influencing the Middle East youth's perception of brands today. Presented byIAB MENA Member Havas Middle East
Part 1 of the Retail Media Q&A covers different types of retail media, opportunities for retailers and advertisers, benefits for retailers, and its role in enhancing the omnichannel experience.Posted on: Tuesday 23 April 2024 | IAB MENA Ecosystem & Channel Development Retail media is poised to revolutionize the media industry by providing brands with a [...]
Retail Media Definitions and GlossaryPosted on: Friday 19 April 2024 | IAB MENA Ecosystem & Channel Development Retail media is poised to revolutionize the media industry by providing brands with a fresh avenue to engage with consumers. This transformation is driven by a redefined role for retailers, leveraging their access to rich purchase and behavioral [...]
Established in May 2019, The Interactive Advertising Bureau MENA (IAB MENA) is the regional voice and thought leader of the region’s interactive marketing and advertising industry, committed to building a sustainable future for digital advertising.
IAB MENA holds its General Assembly and elects new Board Members, Chair and Vice-Chair for the 2024-2026 Terms of OfficePosted on: Monday 26 February 2024 | IAB MENA The IAB MENA conducted its General Assembly on Feb 21, 2024, unveiling achievements from 2023 and outlining plans for 2024. Key messages for this year include a [...]
The results of our Data Privacy survey on the MENA region's readiness for deprecation of third-party cookies and new data privacy laws and regulations.Posted on: Friday 2 February 2024 | IAB MENA Research & Measurement While half the respondents were aware of new data privacy regulation, as many as 65% did not feel they were [...]
2024: An era-defining yearPosted on: Thursday 25 January 2024 | IAB MENA 2024 promises to be another exciting year in the Advertising Industry with the explosion of AI, the deprecation of 3rd part cookies on Chrome and of course a renewed focus on sustainability amongst other things. This year, IAB MENA contributed to the ExchangeWire Industry [...]
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