Interview with Racha Makarem, Starcom’s Representative on the IAB GCC Board on the Digital Market Sizing SurveyPosted on: Monday 10 February 2020 | Middle East Campaign In an interview with Campaign, Racha Makarem, CEO of Starcom MENA and an IAB GCC board member, explained the ongoing GCC digital market-sizing survey, why it matters and how [...]
Archive for the
‘Committees’ Category
Launching Data Collection as part of the Digital Ad-Market Sizing StudyPosted on: Sunday 10 November 2019 | IAB GCC The IAB GCC recently partnered with MTM, a leading strategy consultancy specializing in media and advertising, to accurately size the digital advertising market in the region. The initiative builds on established and robust modelling techniques used [...]
Establish IAB market sizing as the reference study for digital advertising in MENA.
IAB Live Video Streaming Global ResearchPosted on: Monday 18 June 2018 | IAB GCC 90% of Consumers GCC have Live streamed video in comparison to a global average of 67%. In fact, the GCC has one of the highest daily viewership of video streaming at 77% of people watching video content daily v 70% global [...]
9
0
https://iabmena.com/category/committees/page/10/
https://iabmena.com/category/committees/page/8/
