MENAVoices: The Audio Advertising in MENA – insights into opportunities, effectiveness and steps to get started in the regionPosted on: Wednesday 20 November 2024 | IAB MENA Ecosystem & Channel Development There has been a surge in interest around Digital Audio Advertising globally, as new technologies and formats become available to advertisers. Audio is increasingly [...]
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MasterClass: Mastering Advanced Search Strategies with SA360Posted on: Wednesday 13 November 2024 | Presented by Omnicom Media GroupWATCH SERIES Covering all details on SA360 bid strategies. Going into depth on the advanced techniques required to best execute your campaigns utilizing Google's most advanced Search platform. Presented byIAB MENA Member Omnicom Media Group
MasterClass: All Eyes on AttentionPosted on: Wednesday 30 October 2024 | Presented by Tailwind/TDG & Integral Ad ScienceWATCH SERIES Attention is the most discussed yet still widely complex topics in media. Understand what it entails, how it affects brand and performance metrics and how brands use it to stay on top. Presented byIAB MENA Member [...]
MasterClass: The Small Businesses OpportunityPosted on: Wednesday 16 October 2024 | Presented by NetizencyWATCH SERIES Small Businesses are a big economy, they represent more than half of GDP; yet agencies cannot work with them. This presentation will share our findings on the needs of small businesses, the size of the market, the barriers for agencies [...]
MENAVoices: In-depth perspectives on the growth and potential of CTV in MENA – insights, strategies, and best practices for the regionPosted on: Wednesday 9 October 2024 | IAB MENA Ecosystem & Channel Development CTV continues to grow globally and across the MENA region. To help navigate through the key questions surrounding CTV in MENA, members [...]
Learn about the key aspects of recent privacy regulations as they pertain to advertising in MENA and the impact of consent management on brand trust.Posted on: Tuesday 24 September 2024 | IAB MENA Research & Measurement The Insights research conducted in February revealed that up to 65% of respondents felt unprepared for a data-privacy-centric environment, [...]
The first MENA-focused Programmatic DOOH ecosystem landscape summary.Posted on: Wednesday 10 January 2024 | IAB MENA Ecosystem & Channel Development Updated on: Monday 2 September 2024 | IAB MENA Ecosystem & Channel Development The DOOH Task Force comprising 21 people from 15 companies have been collaborating over the past few months to further our understanding [...]
The first MENA-focused view of the significantly engaged buy and sell-side Adtech solutions in MENAPosted on: Tuesday 14 May 2024 | IAB MENA Ecosystem & Channel Development Updated on: Monday 2 September 2024 | IAB MENA Ecosystem & Channel Development Effective Adtech is a crucial part of the digital advertising ecosystem yet establishing exactly which [...]
The Guide to Programmatic DOOH in MENA aims to shed light on pDOOH as a transformative force in digital advertising and how to get started in MENA.Posted on: Wednesday 21 August 2024 | IAB MENA Ecosystem & Channel Development IAB MENA DOOH Task Force releases a Guide to Programmatic DOOH. Building on last year’s release [...]
Bite-sized, hour-long sessions designed to highlight the expertise and showcase the knowledge of IAB MENA members while providing training opportunities aimed at up-skilling the whole industry.Posted on: Monday 29 April 2024 | IAB MENA Learning & Development Updated on: Tuesday 20 August 2024 | IAB MENA Learning & Development In April 2024, we launched the [...]
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