Adtech Evaluation Templates: A Useful Tool for Selecting Partners, Suppliers, and ToolsPosted on: Thursday 13 March 2025 | IAB MENA Ecosystem & Channel Development These adtech evaluation templates are useful tools to support you when selecting adtech partners, suppliers or tools. Designed to be easily editable and customised by you, they aim to provide a [...]
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First view of the CTV ECOScape in MENAPosted on: Wednesday 5 March 2025 | IAB MENA Ecosystem & Channel Development Connected Television (CTV) refers to television sets linked to the internet, either directly or through devices. CTV has has a wide range of monetisation options and opportunities, such as Subscription, Ad-funded, Ad-supported (hybrid funding) or [...]
MasterClass: Unlocking Travel Marketing Success in MEA: Trends, Strategies, and Insights for 2025Posted on: Wednesday 26 February 2025 | Presented by SojernWATCH SERIES The Middle East continues to be a hotbed of travel opportunities, with key markets like the UAE, Saudi Arabia, and Qatar showing remarkable growth in demand. From a 38% surge in regional [...]
The first MENA-focused view of the significantly engaged buy and sell-side Adtech solutions in MENAPosted on: Tuesday 14 May 2024 | IAB MENA Ecosystem & Channel Development Updated on: Tuesday 25 February 2025 | IAB MENA Ecosystem & Channel Development Effective Adtech is a crucial part of the digital advertising ecosystem yet establishing exactly which [...]
The IAB MENA conducted its General Assembly on Feb 18, 2025, highlighting 2024 activities and achievements and outlining initial plans for 2025Posted on: Tuesday 18 February 2025 | IAB MENA The IAB MENA conducted its General Assembly on Feb 18, 2025, highlighting 2024 activities and achievements and outlining initial plans for 2025. Â Attended by over [...]
MasterClass: AI Audio AutomationPosted on: Wednesday 12 February 2025 | Presented by AudioStackWATCH SERIES Learn how Media, Retail and Brands use AI Audio to Transform their business, drive revenue and stay relevant in 2025. Presented byIAB MENA Member AudioStack
MasterClass: Digital Out-of-HomePosted on: Wednesday 29 January 2025 | Presented by StackAdaptWATCH SERIES The Digital Out-of-Home Channel Certification Course will provide you with the knowledge needed to run effective DOOH campaigns that drive measurable results. You’ll learn about the capabilities of this programmatic channel, the benefits of DOOH ads, DOOH’s role in the marketing funnel, [...]
Established in May 2019, The Interactive Advertising Bureau MENA (IAB MENA) is the regional voice and thought leader of the region’s interactive marketing and advertising industry, committed to building a sustainable future for digital advertising.
Setting up a Retail Network - for RetailersPosted on: Monday 13 January 2025 | IAB MENA Ecosystem & Channel Development This aims to be a useful resource for both retailers wishing to explore Retail Media as an offering, and those advising retailers on the steps required for success, such as agencies or specialist technology providers. [...]
Getting started with Retail MediaPosted on: Monday 13 January 2025 | IAB MENA Ecosystem & Channel Development This paper explores the role of retail media as part of advertisers’ marketing plans and how mastering the process of buying it, and leveraging the right data and technology, advertisers are able to drive increased return on their [...]
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