Digital Advertising in MENA: DOOH/pDOOH 2024Posted on: Thursday 20 November 2025 | IAB MENA IAB MENA extended our adspend study to specifically quantify DOOH and pDOOH for 2024 This estimate used multiple sources, including: Historical OOH data from public reports, agencies, and industry analysts A baseline for DOOH spend established at an IAB MENA expert [...]
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Digital Advertising in MENA: Export 2024Posted on: Tuesday 18 November 2025 | IAB MENA IAB MENA extended our adspend study to quantify not only domestic digital ad spend (advertising delivered to audiences within MENA) but also export spend for 2024, excluding Sponsorships. Using multiple sources, including Agency records, Advertiser budgets and modelling, we were able to [...]
The Development of CTV in MENAPosted on: Thursday 13 Nov 2025 | IAB MENA CTV Taskforce Traditional TV has often been considered one of the most, if not the most, powerful communication tool and thus reigned supreme in advertising for its vast reach and branding impact. Today, as audiences consume video across diverse platforms, the [...]
The state of Publisher ecosystem today and IAB Tech LAB initiatives to help PublishersPosted on: Monday 15 Oct 2025 | IAB MENA Publisher Council Both advertisers and consumers need a thriving ecosystem of local publishers. At the recent Publisher Summit in October 2025 ,Altman Solon shared their research into the challenges and some potential solutions [...]
MasterClass: Retail Media: Navigating the Hype, Delivering Real ResultsPosted on: Friday28 November 2025 | Presented by UMWATCH SERIES Retail media is generating significant buzz, but what are the real opportunities and challenges for brands? This masterclass cuts through the noise to explore practical use cases for leveraging retail audience & platforms, addressing key hurdles like [...]
MasterClass: eCommerce Analytics & BeyondPosted on: Thursday 20 November 2025 | Presented by mFilteritWATCH SERIES In today's competitive online marketplace, understanding your data isn't just an advantage – it's essential for survival and growth. This masterclass is designed to equip e-commerce professionals with the practical skills and strategic insights needed to leverage analytics effectively. You'll [...]
MasterClass: Retail Media: Be your Own Walled Garden with Retail MediaPosted on: Thursday20 November 2025 | Presented by GoWitWATCH SERIES Learn how retailers can leverage retail and commerce media strategies to grow sustainably, overcome challenges, and meet advertiser expectations for standardisation in a competitive landscape. Presented byIAB MENA Member GoWit
MasterClass: Audio...Beyond SoundPosted on: Thursday20 November 2025 | Presented by Publicis MediaWATCH SERIES Audio is no longer just about sound—it's a dynamic, multi-format experience that includes video, interactivity, and immersive storytelling. With the rise of podcasts and the increasing role of digital audio in media consumption, brands and advertisers must rethink how they engage audiences. [...]
MasterClass: TAM'S Impact on video PlanningPosted on: Thursday 20 November 2025 | Presented by ArchersWATCH SERIES The recent advancements in TV Audience Measurement Systems (TAMS) are revolutionizing video planning by providing robust and reliable panel data for linear TV. This shift not only enhances insights for traditional broadcasting but also has significant implications for digital [...]
MasterClass: Unlocking the Future: How brands can win in MENA's Virtual WorldsPosted on: Thursday 20 November 2025 | Presented by AmpverseWATCH SERIES Join Charlie Baillie, CEO Ampverse Group, a prominent gaming company, as he reveals the immense growth potential in the MENA region and how brands can harness virtual platforms like Roblox, Minecraft, Fortnite, and [...]
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