KSA Consumer attitudes to AI in advertisingPosted on: Monday 01 September 2025 | IAB MENA Research & Measurement Conducted in June 2025 via an online survey in KSA to 80 respondents who use Apps/websites daily with a 50/50 Male/Female split. We covered to main topics: Attitudes to Subscription v Ad-funded content Attitudes to AI in [...]
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In this modular guide, developed by members of the Measurement Taskforce, we aim to help you identify outcome based measurement solutions to add into your measurement frameworks for different objectives, channels and use cases.Posted on: Monday 18 August 2024 | IAB MENA Research & Measurement A holistic approach is needed to accurately measure the contribution [...]
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