The IAB MENA conducted its General Assembly and new Board Elections on January 27 2026, highlighting 2025 activities and achievements, outlining initial plans for 2026 and announcing the new Board of DirectorsPosted on: Tuesday 02 February 2026 | IAB MENA The IAB MENA conducted its General Assembly on Jan 27 2025, highlighting 2024 activities and [...]
Retail Media Network Capability MapPosted on: Monday 19 January 2026 | IAB MENA Ecosystem & Channel Development This download available to both IAB MENA Members and Non-members includes an evaluation of 27 different Retail Media Networks active in the GCC to provide a 'Capability Map' that provides a quick view of: on-site off-site in-store measurement [...]
The pDOOH use cases document aims to provide local examples where advertisers have used pDOOH within MENA to capitalise on these benefits.Posted on: Wednesday 07 January 2026 | IAB MENA Ecosystem & Channel Development Building on the 2024 Guide to pDOOH in MENA the DOOH Task Force is now releasing a document which provides examples [...]
The Development of CTV in MENAPosted on: Thursday 13 Nov 2025 | IAB MENA CTV Taskforce Traditional TV has often been considered one of the most, if not the most, powerful communication tool and thus reigned supreme in advertising for its vast reach and branding impact. Today, as audiences consume video across diverse platforms, the [...]
Digital Advertising in MENA: Export 2024Posted on: Tuesday 18 November 2025 | IAB MENA IAB MENA extended our adspend study to quantify not only domestic digital ad spend (advertising delivered to audiences within MENA) but also export spend for 2024, excluding Sponsorships. Using multiple sources, including Agency records, Advertiser budgets and modelling, we were able to [...]
Digital Advertising in MENA: DOOH/pDOOH 2024Posted on: Thursday 20 November 2025 | IAB MENA IAB MENA extended our adspend study to specifically quantify DOOH and pDOOH for 2024 This estimate used multiple sources, including: Historical OOH data from public reports, agencies, and industry analysts A baseline for DOOH spend established at an IAB MENA expert [...]
The state of Publisher ecosystem today and IAB Tech LAB initiatives to help PublishersPosted on: Monday 15 Oct 2025 | IAB MENA Publisher Council Both advertisers and consumers need a thriving ecosystem of local publishers. At the recent Publisher Summit in October 2025 ,Altman Solon shared their research into the challenges and some potential solutions [...]
MasterClass: Reinventing Advertising for the AI EraPosted on: Friday 16 January 2026 | Presented by SmartlyWATCH SERIES 2026 marks a new era for marketers — one defined by AI, creativity, and efficiency. In this session, Smartly unpacks insights from its Digital Advertising Trends Report, exploring how leading brands are transforming media, measurement, and creative strategies [...]
MasterClass: Retail Media: Navigating the Hype, Delivering Real ResultsPosted on: Friday28 November 2025 | Presented by UMWATCH SERIES Retail media is generating significant buzz, but what are the real opportunities and challenges for brands? This masterclass cuts through the noise to explore practical use cases for leveraging retail audience & platforms, addressing key hurdles like [...]
MasterClass: eCommerce Analytics & BeyondPosted on: Thursday 20 November 2025 | Presented by mFilteritWATCH SERIES In today's competitive online marketplace, understanding your data isn't just an advantage – it's essential for survival and growth. This masterclass is designed to equip e-commerce professionals with the practical skills and strategic insights needed to leverage analytics effectively. You'll [...]
