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This State of DOOH in MENA Whitepaper highlights the key areas of DOOH that advertisers, measurement companies & media owners need to be aware ofPosted on: Tuesday 16 May 2023 | IAB MENA Ecosystem & Channel Development Twelve member companies have been working diligently over the past few months to document the DOOH industry in [...]
Some of the best recent examples of DOOH and OOH from around the globe, highlighting use of technology, creative formats, cross platform implementation, audience profiling and global reachPosted on: Monday 8 May 2023 | IAB MENA Ecosystem & Channel Development Committee In this video, the final part of the serialized DOOH Whitepaper, before the release [...]
IAB MENA Holds Workshop on Women Empowerment Principles (WEPs) The workshop was held in collaboration with UN Women with the aim to drive fast-forward progress for women’s representation and inclusion, in business at all levels.Posted on: Tuesday 10 January 2023 | IAB MENA The Interactive Advertising Bureau MENA (IAB MENA) organized a ‘Diversity Equity & [...]
IAB MENA CTV landscape and ecosystemPosted on: Thursday 3 November 2022 | IAB MENA For the first time in MENA, the IAB's CTV Task Force has produced a landscape of the current OTT and CTV ecosystem with the support of Yann Colléter from the Streaming Lab and SAAND. The landscape highlights the significant opportunity that OTT [...]
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