The IAB GCC will announce the results of the 2022 MENA Programmatic Insights SurveyPosted on: Tuesday 10 May 2022 | IAB GCC Join us to see the results of the recent MENA Programmatic Insights Survey, conducted by the IAB. Conducted over the course of February and March 2022, the Programmatic Insights Survey aims to increase understanding of [...]
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The IAB GCC announces new Board Members and elects Chair and Vice-Chair for the 2022-2024 Term of OfficePosted on: Friday 22 April 2022 | IAB GCC The IAB GCC held its General Assembly on 6 April 2022 in which it announced the new Board of Directors for the 2022-2024 period. Comprised 15 different companies representing: [...]
The IAB GCC is Launching the 2021 MENA Adspend Survey Data CollectionPosted on: Monday 13 April 2022 | IAB GCC Today, 13 April 2022, the IAB GCC held the kickoff session for the second annual Digital Adspend survey. The survey aims to build on the successful ad market sizing for 2020 which was released in [...]
IAB GCC Speaks with Trustworthy Accountability Group and the Value of a Trustworthy and Brand Safe Ads Ecosystem, a 3-Part SeriesPosted on: Thursday 7 April 2022 | IAB GCC And that's a wrap! Watch the final installment of our 3-part series with Nick Stringer, VP for Trustworthy Accountability Group and Ian Manning, IAB GCC CEO [...]
IAB GCC Speaks with Trustworthy Accountability Group and the Role of Auditing, Technology Providers and Certification Play in Driving Down Ad Fraud, a 3-Part SeriesPosted on: Thursday 31 March 2022 | IAB GCC In the 2nd part of our series with Nick Stringer, VP from Trustworthy Accountability Group, our CEO Ian Manning asks about the [...]
IAB GCC Speaks with Trustworthy Accountability Group's Role in Driving Down Ad Fraud, a 3-Part SeriesPosted on: Friday 25 March 2022 | IAB GCC The IAB is supporting the expansion of the Trustworthy Accountability Group (TAG) to MENA. Digital advertising accounts for the majority of adspend, but still carries the risk of adfraud, malware and brand safety [...]
The IAB GCC is Announcing the 2021 MENA Digital Adspend StudyPosted on: Friday 18 March 2022 | IAB GCC The IAB is aiming to launch the second annual Digital Ad Expenditure Survey for MENA in the coming weeks. A world-leading blended methodology that uses actual data, industry experts, and econometric modelling allow for the specific challenges [...]
To Grow Trust & Transparency In Our Industry, We Need To Work TogetherPosted on: Saturday 12 March 2022 | IAB GCC Ian Manning It was only a few years ago when sitting with some of the industry’s good and great, that we collectively pondered the question; ‘how big is the digital market?’ A seemingly simple [...]
The IAB GCC is partnering with Snap and ABG in a led by SnapWomen initiative “Connected Women: Together for a sustainable future"Posted on: Tuesday 8 March 2022 | IAB GCC This year to celebrate women's achievements as part of International Women's Day, the IAB GCC has partnered with SnapWomen (ERG), a Snap volunteer employee resource group [...]
The IAB GCC is launching the Programmatic Insights Survey in MENAPosted on: Tuesday 1 February 2022 | IAB GCC IAB GCC is conducting a survey designed at gaining insights into the programmatic market in MENA. The aim of the study is to gain a deeper understanding of the current state of the market. Developed in [...]
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