Archive for the
‘General’ Category

IAB MENA 2023 in ReviewPosted on: Wednesday 20 December 2023 | IAB MENA 2023 was the most productive year for IAB MENA to date. Right from the first event on 10 January where we collaborated with UN Women to share tips for implementing the Women Empowerment Principles, through to the end of the year where [...]

IAB MENA announces changes in Board LeadershipPosted on: Monday 23 January 2023 | IAB MENA The Interactive Advertising Bureau MENA (IAB MENA) – The trade association exclusively dedicated to the development and promotion of the digital marketing and advertising sector in the region - is announcing a succession in its board leadership. Rayan Karaky, the [...]

IAB MENA 2022 in ReviewPosted on: Thursday 22 December 2022 | IAB MENA 2022 was a busy year for the MENA digital industry and the IAB was no exception. In our third full year of operating, we enjoyed a significant increase in tempo, and a noticeable increase in industry support towards our vision of driving [...]

To Grow Trust & Transparency In Our Industry, We Need To Work TogetherPosted on: Saturday 12 March 2022 | IAB GCC Ian Manning It was only a few years ago when sitting with some of the industry’s good and great, that we collectively pondered the question; ‘how big is the digital market?’ A seemingly simple [...]

IAB GCC 2021 Year in ReviewPosted on: Sunday 19 December 2021 | IAB GCC As we come to the end of another challenging year, we look back on some of the progress we have collectively made to fulfill our vision to drive growth in the MENA digital advertising economy by nurturing the community, accelerating knowledge [...]

New industry coalition promotes digital advertising safety in the GCCPosted on: Sunday 31 October 2021 | IAB GCC The IAB GCC and Advertising Business Group (ABG) are partnering with the Trustworthy Accountability Group (TAG) to promote TAG’s launch in the GCC to Fight Criminal Activity and Promote Brand Safety in Digital Advertising. In markets where TAG's certification standards are adopted, fraudulent [...]