Archive for the
‘Channels’ Category

The Guide to Programmatic DOOH in MENA aims to shed light on pDOOH as a transformative force in digital advertising and how to get started in MENA.Posted on: Wednesday 21 August 2024 | IAB MENA Ecosystem & Channel Development IAB MENA DOOH Task Force releases a Guide to Programmatic DOOH. Building on last year’s release [...]

The first MENA-focused Programmatic DOOH ecosystem landscape summary.Posted on: Wednesday 10 January 2024 | IAB MENA Ecosystem & Channel Development Updated on: Monday 2 September 2024 | IAB MENA Ecosystem & Channel Development The DOOH Task Force comprising 21 people from 15 companies have been collaborating over the past few months to further our understanding [...]

The first MENA-focused view of the significantly engaged buy and sell-side Adtech solutions in MENAPosted on: Tuesday 14 May 2024 | IAB MENA Ecosystem & Channel Development Updated on: Monday 2 September 2024 | IAB MENA Ecosystem & Channel Development Effective Adtech is a crucial part of the digital advertising ecosystem yet establishing exactly which [...]

Part 2 of the Retail Media Q&A explores Consumer Behavior, First-Party Data, and Industry BenefitsPosted on: Tuesday 30 April 2024 | IAB MENA Ecosystem & Channel Development Retail media is poised to revolutionize the media industry by providing brands with a fresh avenue to engage with consumers. This transformation is driven by a redefined role [...]

Part 1 of the Retail Media Q&A covers different types of retail media, opportunities for retailers and advertisers, benefits for retailers, and its role in enhancing the omnichannel experience.Posted on: Tuesday 23 April 2024 | IAB MENA Ecosystem & Channel Development Retail media is poised to revolutionize the media industry by providing brands with a [...]

Reality Check by IAB MENA Part 2Posted on: Monday 23 October 2023 | IAB MENA In part 2 of our series on Mixed Reality, we cover the current state of mixed reality in MENA, looking at completed case studies, the challenges of measurement and the impact accessible mixed reality will have on the marketing process [...]

Reality Check by IAB MENA Part 1Posted on: Monday 16 October 2023 | IAB MENA As the level of computing power continues to rapidly advance, MENA consumers now engage with a variety of immersive, digital experiences through their mobile devices and hardware on a daily basis. In 2022, the marketing and advertising world witnessed an explosion [...]

Launched at an event on 5th October, 2023, the "How to get started with CTV in MENA" whitepaper was accompanied by a keynote address by Springserve and panel discussion comprising members of the CTV task force who led the development of the whitepaper.Posted on: Wednesday 04 October 2023 | IAB MENA Ecosystem & Channel Development [...]