KSA: Connected Homes ResearchPosted on: Monday 7 September 2026 | IAB MENA CTV Taskforce In early 2026 IAB MENA collaborated with RTL to extend their annual ‘Living Room Study’ into UAE and KSA. This delivers unique insights into MENA audiences’ claimed content preferences, device usage, first‑destination choices and more. The study places a particular emphasis [...]
CTV & OEM Capabilities in MENAPosted on: Friday 15 May 2026 | IAB MENA CTV Taskforce CTV and OEM advertising opportunities have become more readily available across the MENA region, but their capabilities, measurement options and buy types vary making it a complex landscape to fully understand. To that end, the IAB MENA CTV taskforce [...]
Retail Media Network Capability MapPosted on: Monday 19 January 2026 | IAB MENA Ecosystem & Channel Development This download available to both IAB MENA Members and Non-members includes an evaluation of 27 different Retail Media Networks active in the GCC to provide a 'Capability Map' that provides a quick view of: on-site off-site in-store measurement [...]
Connected TV MENA CTV & OEM Capabilities A ready-reckoner comparing the advertising capabilities of CTV platforms and OEM partners across MENA — covering buy types, ad placements and targeting capabilities for AVOD, Advanced TV, Hybrid, FAST and SVOD apps, plus smart TV manufacturer (OEM) inventory. Platforms/Apps OEM Partners All categories Ad placement Targeting capability […]
pDOOH Availabilities and Capabilities in the UAEPosted on: Wednesday 15 July 2026 | IAB MENA Ecosystem & Channel Development DOOH is growing rapidly across the MENA region, while programmatically enabled screens (pDOOH) are increasingly available to advertisers. This ready-reckoner, created by the IAB MENA DOOH Taskforce compares the programmatic capabilities of 6 media owners operating [...]
Programmatic Out-of-Home MENA pDOOH Capabilities DOOH is growing rapidly across the MENA region, while programmatically enabled screens are increasingly available to advertisers. Here, we look at the programmatically available inventory in the UAE, providing a listing of relevant DSPs, SSPs and measurement options. Download PDF Media owners All environments Size All Large Small Reset […]
The pDOOH use cases document aims to provide local examples where advertisers have used pDOOH within MENA to capitalise on these benefits.Posted on: Wednesday 07 January 2026 | IAB MENA Ecosystem & Channel Development Building on the 2024 Guide to pDOOH in MENA the DOOH Task Force is now releasing a document which provides examples [...]
The Development of CTV in MENAPosted on: Thursday 13 Nov 2025 | IAB MENA CTV Taskforce Traditional TV has often been considered one of the most, if not the most, powerful communication tool and thus reigned supreme in advertising for its vast reach and branding impact. Today, as audiences consume video across diverse platforms, the [...]
Getting started with Retail MediaPosted on: Monday 13 January 2025 | IAB MENA Ecosystem & Channel Development Updated on: Tuesday 13 May 2025 | IAB MENA Ecosystem & Channel Development This paper explores the role of retail media as part of advertisers’ marketing plans and how mastering the process of buying it, and leveraging the [...]
Retail Media: A Conversation Starter to Drive the Next Phase of GrowthPosted on: Monday 14 April 2025 | IAB MENA Retail Media: ‘conversation starter’ was presented at the IAB MENA Growth Summit on 10 April 2025 by Dr Daniel Knapp, Chief Economist, IAB Europe. This presentation aims to provide a context to the developing Retail [...]
