بدء استخدام الوسائط الإعلامية للبيع بالتجزئةIAB MENA - تاريخ النشر: الثلاثاء 13 مايو 2025 | تطوير النظام البيئي والقنوات تتناول هذه الدراسة دور الوسائط الإعلامية للبيع بالتجزئة في إطار الخطط التسويقية للمُعلنين، كما تسلّط الضوء على الارتفاع في العائد على الاستثمارات التسويقية الذي يلمسه المُعلنون عندما يكونون بارعين في شراء هذه الوسائط الإعلانية ويعلمون كيفية [...]
Getting started with Retail MediaPosted on: Monday 13 January 2025 | IAB MENA Ecosystem & Channel Development Updated on: Tuesday 13 May 2025 | IAB MENA Ecosystem & Channel Development This paper explores the role of retail media as part of advertisers’ marketing plans and how mastering the process of buying it, and leveraging the [...]
Retail Media: A Conversation Starter to Drive the Next Phase of GrowthPosted on: Monday 14 April 2025 | IAB MENA Retail Media: ‘conversation starter’ was presented at the IAB MENA Growth Summit on 10 April 2025 by Dr Daniel Knapp, Chief Economist, IAB Europe. This presentation aims to provide a context to the developing Retail [...]
Altman Solon 2025 State of Digital Advertising in MENA Study: 4 Steps to Digital Ad Growth in MENAPosted on: Thursday 10 April 2025 | IAB MENA 4 Steps to Digital Ad growth in MENA, was presented by Altman Solon at the IAB MENA Growth Summit in April 2025 and contains insights derived from the 2025 [...]
The first MENA-focused Programmatic DOOH ecosystem landscape summary.Posted on: Wednesday 10 January 2024 | IAB MENA Ecosystem & Channel Development Updated on: Wednesday 12 November 2025 | IAB MENA Ecosystem & Channel Development The DOOH Task Force comprising 21 people from 15 companies have been collaborating over the past few months to further our understanding [...]
First view of the CTV ECOScape in MENAPosted on: Wednesday 5 March 2025 | IAB MENA Ecosystem & Channel Development Updated on: Wednesday 17 December 2025 | IAB MENA Ecosystem & Channel Development Connected Television (CTV) refers to television sets linked to the internet, either directly or through devices. CTV has has a wide range [...]
Adtech Evaluation Templates: A Useful Tool for Selecting Partners, Suppliers, and ToolsPosted on: Thursday 13 March 2025 | IAB MENA Ecosystem & Channel Development These adtech evaluation templates are useful tools to support you when selecting adtech partners, suppliers or tools. Designed to be easily editable and customised by you, they aim to provide a [...]
MasterClass: Reinventing Advertising for the AI EraPosted on: Friday 16 January 2026 | Presented by SmartlyWATCH SERIES 2026 marks a new era for marketers — one defined by AI, creativity, and efficiency. In this session, Smartly unpacks insights from its Digital Advertising Trends Report, exploring how leading brands are transforming media, measurement, and creative strategies [...]
MasterClass: Retail Media: Navigating the Hype, Delivering Real ResultsPosted on: Friday28 November 2025 | Presented by UMWATCH SERIES Retail media is generating significant buzz, but what are the real opportunities and challenges for brands? This masterclass cuts through the noise to explore practical use cases for leveraging retail audience & platforms, addressing key hurdles like [...]
MasterClass: eCommerce Analytics & BeyondPosted on: Thursday 20 November 2025 | Presented by mFilteritWATCH SERIES In today's competitive online marketplace, understanding your data isn't just an advantage – it's essential for survival and growth. This masterclass is designed to equip e-commerce professionals with the practical skills and strategic insights needed to leverage analytics effectively. You'll [...]
