Altman Solon 2025 State of Digital Advertising in MENA Study: 4 Steps to Digital Ad Growth in MENAPosted on: Thursday 10 April 2025 | IAB MENA 4 Steps to Digital Ad growth in MENA, was presented by Altman Solon at the IAB MENA Growth Summit in April 2025 and contains insights derived from the 2025 [...]
Posts Tagged
‘NEWS’
The first MENA-focused Programmatic DOOH ecosystem landscape summary.Posted on: Wednesday 10 January 2024 | IAB MENA Ecosystem & Channel Development Updated on: Wednesday 12 November 2025 | IAB MENA Ecosystem & Channel Development The DOOH Task Force comprising 21 people from 15 companies have been collaborating over the past few months to further our understanding [...]
First view of the CTV ECOScape in MENAPosted on: Wednesday 5 March 2025 | IAB MENA Ecosystem & Channel Development Updated on: Tuesday 8 April 2025 | IAB MENA Ecosystem & Channel Development Connected Television (CTV) refers to television sets linked to the internet, either directly or through devices. CTV has has a wide range [...]
Adtech Evaluation Templates: A Useful Tool for Selecting Partners, Suppliers, and ToolsPosted on: Thursday 13 March 2025 | IAB MENA Ecosystem & Channel Development These adtech evaluation templates are useful tools to support you when selecting adtech partners, suppliers or tools. Designed to be easily editable and customised by you, they aim to provide a [...]
MasterClass: Retail Media: Navigating the Hype, Delivering Real ResultsPosted on: Friday28 November 2025 | Presented by UMWATCH SERIES Retail media is generating significant buzz, but what are the real opportunities and challenges for brands? This masterclass cuts through the noise to explore practical use cases for leveraging retail audience & platforms, addressing key hurdles like [...]
MasterClass: eCommerce Analytics & BeyondPosted on: Thursday 20 November 2025 | Presented by mFilteritWATCH SERIES In today's competitive online marketplace, understanding your data isn't just an advantage – it's essential for survival and growth. This masterclass is designed to equip e-commerce professionals with the practical skills and strategic insights needed to leverage analytics effectively. You'll [...]
MasterClass: Retail Media: Be your Own Walled Garden with Retail MediaPosted on: Thursday20 November 2025 | Presented by GoWitWATCH SERIES Learn how retailers can leverage retail and commerce media strategies to grow sustainably, overcome challenges, and meet advertiser expectations for standardisation in a competitive landscape. Presented byIAB MENA Member GoWit
MasterClass: Audio...Beyond SoundPosted on: Thursday20 November 2025 | Presented by Publicis MediaWATCH SERIES Audio is no longer just about sound—it's a dynamic, multi-format experience that includes video, interactivity, and immersive storytelling. With the rise of podcasts and the increasing role of digital audio in media consumption, brands and advertisers must rethink how they engage audiences. [...]
MasterClass: TAM'S Impact on video PlanningPosted on: Thursday 20 November 2025 | Presented by ArchersWATCH SERIES The recent advancements in TV Audience Measurement Systems (TAMS) are revolutionizing video planning by providing robust and reliable panel data for linear TV. This shift not only enhances insights for traditional broadcasting but also has significant implications for digital [...]
MasterClass: Unlocking the Future: How brands can win in MENA's Virtual WorldsPosted on: Thursday 20 November 2025 | Presented by AmpverseWATCH SERIES Join Charlie Baillie, CEO Ampverse Group, a prominent gaming company, as he reveals the immense growth potential in the MENA region and how brands can harness virtual platforms like Roblox, Minecraft, Fortnite, and [...]
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