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The Attention Council CEO as well as a panel of local experts reflect on both the value of Attention planning and measurement, alongside the associated challenges.Posted on: Wednesday 17 May 2023 | IAB MENA Research and Measurement Committee In this presentation deck, Andy Brown the CEO of the Attention Council shares his perspective on the [...]
This State of DOOH in MENA Whitepaper highlights the key areas of DOOH that advertisers, measurement companies & media owners need to be aware ofPosted on: Tuesday 16 May 2023 | IAB MENA Ecosystem & Channel Development Twelve member companies have been working diligently over the past few months to document the DOOH industry in [...]
Some of the best recent examples of DOOH and OOH from around the globe, highlighting use of technology, creative formats, cross platform implementation, audience profiling and global reachPosted on: Monday 8 May 2023 | IAB MENA Ecosystem & Channel Development Committee In this video, the final part of the serialized DOOH Whitepaper, before the release [...]

January 23, 2023

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NEWS

General, News

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IAB MENA announces changes in Board LeadershipPosted on: Monday 23 January 2023 | IAB MENA The Interactive Advertising Bureau MENA (IAB MENA) – The trade association exclusively dedicated to the development and promotion of the digital marketing and advertising sector in the region - is announcing a succession in its board leadership. Rayan Karaky, the [...]
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