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IAB GCC Speaks with Trustworthy Accountability Group's Role in Driving Down Ad Fraud, a 3-Part SeriesPosted on: Friday 25 March 2022 | IAB GCC The IAB is supporting the expansion of the Trustworthy Accountability Group (TAG) to MENA.  Digital advertising accounts for the majority of adspend, but still carries the risk of adfraud, malware and brand safety [...]

March 12, 2022

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To Grow Trust & Transparency In Our Industry, We Need To Work TogetherPosted on: Saturday 12 March 2022 | IAB GCC Ian Manning It was only a few years ago when sitting with some of the industry’s good and great, that we collectively pondered the question; ‘how big is the digital market?’ A seemingly simple [...]
The IAB GCC is partnering with Snap and ABG in a led by SnapWomen initiative “Connected Women: Together for a sustainable future"Posted on: Tuesday 8 March 2022 | IAB GCC This year to celebrate women's achievements as part of International Women's Day, the IAB GCC has partnered with SnapWomen (ERG), a Snap volunteer employee resource group [...]

December 19, 2021

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IAB GCC 2021 Year in ReviewPosted on: Sunday 19 December 2021 | IAB GCC As we come to the end of another challenging year, we look back on some of the progress we have collectively made to fulfill our vision to drive growth in the MENA digital advertising economy by nurturing the community, accelerating knowledge [...]
Diversity in the Digital Advertising IndustryPosted on: Thursday 9 December 2021 | IAB GCC Diversity & Inclusion Committee The IAB GCC values Diversity and recently committed to 5 Principles of Gender Diversity.  In this edition of MENAVOICES we ask some of our members what they think about the state of Diversity in the MENA Digital [...]
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