Posts Tagged
‘NEWS’

HomeNEWS
The first MENA-focused view of the significantly engaged buy and sell-side Adtech solutions in MENAPosted on: Tuesday 14 May 2024 | IAB MENA Ecosystem & Channel Development Effective Adtech is a crucial part of the digital advertising ecosystem yet establishing exactly which technology and suppliers are active and engaged within the MENA market is sometimes [...]
Bite-sized, hour-long sessions designed to highlight the expertise and showcase the knowledge of IAB MENA members while providing training opportunities aimed at up-skilling the whole industry.Posted on: Monday 29 April 2024 | IAB MENA Learning & Development Today saw the launch of the IAB MENA Member Showcase Series where in this first session, Havas Middle [...]
Part 2 of the Retail Media Q&A explores Consumer Behavior, First-Party Data, and Industry BenefitsPosted on: Tuesday 30 April 2024 | IAB MENA Ecosystem & Channel Development Retail media is poised to revolutionize the media industry by providing brands with a fresh avenue to engage with consumers. This transformation is driven by a redefined role [...]
Part 1 of the Retail Media Q&A covers different types of retail media, opportunities for retailers and advertisers, benefits for retailers, and its role in enhancing the omnichannel experience.Posted on: Tuesday 23 April 2024 | IAB MENA Ecosystem & Channel Development Retail media is poised to revolutionize the media industry by providing brands with a [...]

February 27, 2024

iabgcc

NEWS

General Assembly, News

0

IAB MENA holds its General Assembly and elects new Board Members, Chair and Vice-Chair for the 2024-2026 Terms of OfficePosted on: Monday 26 February 2024 | IAB MENA The IAB MENA conducted its General Assembly on Feb 21, 2024, unveiling achievements from 2023 and outlining plans for 2024. Key messages for this year include a [...]
The results of our Data Privacy survey on the MENA region's readiness for deprecation of third-party cookies and new data privacy laws and regulations.Posted on: Friday 2 February 2024 | IAB MENA Research & Measurement While half the respondents were aware of new data privacy regulation, as many as 65% did not feel they were [...]
2024: An era-defining yearPosted on: Thursday 25 January 2024 | IAB MENA 2024 promises to be another exciting year in the Advertising Industry with the explosion of AI, the deprecation of 3rd part cookies on Chrome and of course a renewed focus on sustainability amongst other things. This year, IAB MENA contributed to the ExchangeWire Industry [...]
0
0
image
https://iabmena.com/wp-content/themes/hazel/
https://iabmena.com/
#d8d8d8
style1
paged
Loading posts...
/var/www/iabmena/site/
#
on
none
loading
#
Sort Gallery
on
yes
yes
off
on
off