The state of Publisher ecosystem today and IAB Tech LAB initiatives to help PublishersPosted on: Monday 15 Oct 2025 | IAB MENA Publisher Council Both advertisers and consumers need a thriving ecosystem of local publishers. At the recent Publisher Summit in October 2025 ,Altman Solon shared their research into the challenges and some potential solutions [...]
Archive for the
‘Ecosystem & Channel Development’ Category
Understanding and Mitigating Ad Fraud in MENAPosted on: Monday 26 May 2025 | IAB MENA Ecosystem & Channel Development This guide, created collaboratively by the IAB MENA Adtech Taskforce delves into the state of ad fraud in MENA, highlighting the various types of fraud, its financial impact, and actionable strategies businesses can adopt to protect [...]
Getting started with Retail MediaPosted on: Monday 13 January 2025 | IAB MENA Ecosystem & Channel Development Updated on: Tuesday 13 May 2025 | IAB MENA Ecosystem & Channel Development This paper explores the role of retail media as part of advertisers’ marketing plans and how mastering the process of buying it, and leveraging the [...]
Retail Media: A Conversation Starter to Drive the Next Phase of GrowthPosted on: Monday 14 April 2025 | IAB MENA Retail Media: ‘conversation starter’ was presented at the IAB MENA Growth Summit on 10 April 2025 by Dr Daniel Knapp, Chief Economist, IAB Europe. This presentation aims to provide a context to the developing Retail [...]
The first MENA-focused Programmatic DOOH ecosystem landscape summary.Posted on: Wednesday 10 January 2024 | IAB MENA Ecosystem & Channel Development Updated on: Friday 24 September 2025 | IAB MENA Ecosystem & Channel Development The DOOH Task Force comprising 21 people from 15 companies have been collaborating over the past few months to further our understanding [...]
First view of the CTV ECOScape in MENAPosted on: Wednesday 5 March 2025 | IAB MENA Ecosystem & Channel Development Updated on: Tuesday 8 April 2025 | IAB MENA Ecosystem & Channel Development Connected Television (CTV) refers to television sets linked to the internet, either directly or through devices. CTV has has a wide range [...]
Adtech Evaluation Templates: A Useful Tool for Selecting Partners, Suppliers, and ToolsPosted on: Thursday 13 March 2025 | IAB MENA Ecosystem & Channel Development These adtech evaluation templates are useful tools to support you when selecting adtech partners, suppliers or tools. Designed to be easily editable and customised by you, they aim to provide a [...]
The first MENA-focused view of the significantly engaged buy and sell-side Adtech solutions in MENAPosted on: Tuesday 14 May 2024 | IAB MENA Ecosystem & Channel Development Updated on: Tuesday 25 February 2025 | IAB MENA Ecosystem & Channel Development Effective Adtech is a crucial part of the digital advertising ecosystem yet establishing exactly which [...]
Setting up a Retail Network - for RetailersPosted on: Monday 13 January 2025 | IAB MENA Ecosystem & Channel Development This aims to be a useful resource for both retailers wishing to explore Retail Media as an offering, and those advising retailers on the steps required for success, such as agencies or specialist technology providers. [...]
The first MENA-focused Retail Media ecosystem landscape summary.Posted on: Wednesday 27 November 2024 | IAB MENA Ecosystem & Channel Development Updated on: Thursday 22 September 2025 | IAB MENA Ecosystem & Channel Development The Growth of Retail Media in MENA is advancing at pace with a number of companies pivoting their offerings, or creating new [...]
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