The Attention Council CEO as well as a panel of local experts reflect on both the value of Attention planning and measurement, alongside the associated challenges.Posted on: Wednesday 17 May 2023 | IAB MENA Research and Measurement Committee In this presentation deck, Andy Brown the CEO of the Attention Council shares his perspective on the [...]
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‘Content Type’ Category
This State of DOOH in MENA Whitepaper highlights the key areas of DOOH that advertisers, measurement companies & media owners need to be aware ofPosted on: Tuesday 16 May 2023 | IAB MENA Ecosystem & Channel Development Twelve member companies have been working diligently over the past few months to document the DOOH industry in [...]
Some of the best recent examples of DOOH and OOH from around the globe, highlighting use of technology, creative formats, cross platform implementation, audience profiling and global reachPosted on: Monday 8 May 2023 | IAB MENA Ecosystem & Channel Development Committee In this video, the final part of the serialized DOOH Whitepaper, before the release [...]
The main DOOH and OOH formats available in 2023 for advertisers in the UAE, complied by IAB Members from the DOOH industryPosted on: Tuesday 2 May 2023 | IAB MENA Ecosystem & Channel Development Committee As part of the IAB MENA’s serialized DOOH Whitepaper, this week we are releasing a short video highlighting the various [...]
This edition of the IAB MENA’s serialized DOOH Whitepaper highlights the value proposition of DOOH from the buy-side & sell-sidePosted on: Thursday 27 Avril 2023 | IAB MENA Ecosystem & Channel Development Committee In this second edition of the IAB MENA’s serialized DOOH Whitepaper, you will hear from a panel of experts from our DOOH [...]
IAB MENA launches serialized DOOH WhitepaperPosted on: Tuesday 11 April 2023 | IAB MENA Twelve member companies have been working diligently over the past few months to document the DOOH industry in MENA - a first for the regional industry. Over the next few weeks, IAB MENA will be releasing sections of this initiative culminating [...]
DEI Wave II Global Census: Reshaping the world of marketing Posted on: Friday 14 April 2022 | IAB MENA People Development Committee The IAB MENA, ABG, MMA and Marketing Society are teaming up to promote the DEI Global Census – marking an exciting new chapter of collective collaboration. We need everyone to fill in the [...]
IAB MENA releases video series to showcase entry level roles in Digital AdvertisingPosted on: Thursday 9 February 2023 | IAB MENA For many that are new to the digital marketing industry or trying to break into the industry, the plethora of roles, titles and positions can seem daunting and confusing. Members of the IAB have [...]
IAB MENA Holds Workshop on Women Empowerment Principles (WEPs) The workshop was held in collaboration with UN Women with the aim to drive fast-forward progress for women’s representation and inclusion, in business at all levels.Posted on: Tuesday 10 January 2023 | IAB MENA The Interactive Advertising Bureau MENA (IAB MENA) organized a ‘Diversity Equity & [...]
IAB MENA CTV landscape and ecosystemPosted on: Thursday 3 November 2022 | IAB MENA For the first time in MENA, the IAB's CTV Task Force has produced a landscape of the current OTT and CTV ecosystem with the support of Yann Colléter from the Streaming Lab and SAAND. The landscape highlights the significant opportunity that OTT [...]
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