New industry coalition promotes digital advertising safety in the GCCPosted on: Sunday 31 October 2021 | IAB GCC The IAB GCC and Advertising Business Group (ABG) are partnering with the Trustworthy Accountability Group (TAG) to promote TAG’s launch in the GCC to Fight Criminal Activity and Promote Brand Safety in Digital Advertising. In markets where TAG's certification standards are adopted, fraudulent [...]
Archive for the
‘General’ Category
The IAB GCC Board of Directors adopted new membership categories to take effect immediately for new members and November 15, 2021 for current members.Posted on: Thursday 7 October 2021 | IAB GCC After an internal review aiming at increasing fairness in the membership categories structure and clarifying the benefits for each category, the IAB GCC [...]
Get Involved With The Standards & Guidelines Sub-CommitteePosted on: Monday 16 November 2020 | IAB GCC Standards & Guidelines Sub-Committee Still undecided which Research and Measurement sub-committee to join! The Standards and Guidelines Sub-Committee would like to share a quick update on the focus areas and timelines and invite you to get involved. You’ll know [...]
Call To Action: Join One Of The Research & Measurement Sub-CommitteesPosted on: Thursday 12 November 2020 | IAB GCC Research & Measurement Committee The IAB R&M Committee aims to become the authority on measurement and attribution standards, research insights and digital adspend trends in an effort to drive industry growth through increased trust and sustainability. We would like to invite [...]
Call To Action: Join One Of The L&D Sub-CommitteesPosted on: Wednesday 14 October 2020 | IAB GCC Learning & Development Committee The IAB L&D committee collaborates with the industry on the development of unbiased digital learning and development programmes to expand the market's understanding of how digital best practices drive their business success. We would like to invite you, our [...]
IAB Brand Disruption WeekPosted on: Wednesday 30 September 2020 | IAB GCCOn November 9-12, IAB is hosting two exciting events as part of the Brand Disruption Week, and IAB GCC is pleased to inform all IAB GCC members of the special pricing for this event as part of the IAB Global Network!IAB Brand Disruption Summit, [...]
The IAB Board has established a number of committees around 6 key priorities. These committees help drive the industry forward and manage the activities of the Association,
Following an Ordinary Board of Directors meeting held on June 16, 2020, the IAB Board of Directors adopted a board resolution creating 6 Committees.
IAB GCC Urges Industry-Wide Participation in Digital InitiativePosted on: Monday 9 March 2020 | Middle East Campaign IAB’s market sizing initiative is designed to deliver an estimate of the GCC’s digital advertising market The Interactive Advertising Bureau (IAB) GCC is urging greater participation in an industry-wide study to comprehensively measure the size of the region’s [...]
IAB GCC obtains its licencePosted on: Thursday 9 May 2019 | IAB GCC IAB GCC officially received its license from the Dubai Association Centre on 9th May 2019. Board members Elda Choucair representing Omnicom Media Group | PHD, Ayman Haydar representing MMP Worldwide, and Ian Manning representing Facebook received the license on behalf of association. Written [...]
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