Archive for the
‘Research & Measurement’ Category

Call To Action: Join One Of The Research & Measurement Sub-CommitteesPosted on: Thursday 12 November 2020 | IAB GCC Research & Measurement Committee The IAB R&M Committee aims to become the authority on measurement and attribution standards, research insights and digital adspend trends in an effort to drive industry growth through increased trust and sustainability. We would like to invite [...]
IAB GCC Urges Industry-Wide Participation in Digital InitiativePosted on: Monday 9 March 2020 | Middle East Campaign IAB’s market sizing initiative is designed to deliver an estimate of the GCC’s digital advertising market The Interactive Advertising Bureau (IAB) GCC is urging greater participation in an industry-wide study to comprehensively measure the size of the region’s [...]
Launching Data Collection as part of the Digital Ad-Market Sizing StudyPosted on: Sunday 10 November 2019 | IAB GCC The IAB GCC recently partnered with MTM, a leading strategy consultancy specializing in media and advertising, to accurately size the digital advertising market in the region. The initiative builds on established and robust modelling techniques used [...]
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