Archive for the
‘Research & Measurement’ Category

The Attention Council CEO as well as a panel of local experts reflect on both the value of Attention planning and measurement, alongside the associated challenges.Posted on: Wednesday 17 May 2023 | IAB MENA Research and Measurement Committee In this presentation deck, Andy Brown the CEO of the Attention Council shares his perspective on the [...]
IAB GCC Speaks with Trustworthy Accountability Group's Role in Driving Down Ad Fraud, a 3-Part SeriesPosted on: Friday 25 March 2022 | IAB GCC The IAB is supporting the expansion of the Trustworthy Accountability Group (TAG) to MENA.  Digital advertising accounts for the majority of adspend, but still carries the risk of adfraud, malware and brand safety [...]
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