IAB MENA DOOH Task Force releases a Guide to Programmatic DOOH.

Building on last year’s release of the DOOH Whitepaper, Best Practices and Landscape videos and the more recent pDOOH Ecoscape, the DOOH Task Force is now releasing a Guide to Programmatic DOOH (pDOOH) in MENA. The guide was collaboratively written by the task force, which includes 20 individuals from 17 member companies.

Today, programmatic buying of digital out-of-home (DOOH) inventory still represents only a fraction of the overall Digital OOH market in MENA. Therefore, this guide aims to shed light on Programmatic DOOH as a transformative force in digital advertising, showcasing how it provides robust and efficient ways to connect brands with audiences, as well as offering practical steps for getting started in MENA.

Key content highlights include:

• Workflow Differences between DOOH and pDOOH
• Available Data for Planning and Measurement
• Benefits for Advertisers
• Steps to Get Started
• MENA-Supporting Suppliers
• Available Inventory Types and Formats