IAB MENAVoices: In-depth perspectives on the growth and potential of CTV in MENA – insights, strategies, and best practices for the regionPosted on: Wednesday 9 October 2024 | IAB MENA Ecosystem & Channel Development CTV continues to grow globally and across the MENA region. To help navigate through the key questions surrounding CTV in MENA, [...]
Archive for the
‘Channels’ Category
The Guide to Programmatic DOOH in MENA aims to shed light on pDOOH as a transformative force in digital advertising and how to get started in MENA.Posted on: Wednesday 21 August 2024 | IAB MENA Ecosystem & Channel Development IAB MENA DOOH Task Force releases a Guide to Programmatic DOOH. Building on last year’s release [...]
The first MENA-focused Programmatic DOOH ecosystem landscape summary.Posted on: Wednesday 10 January 2024 | IAB MENA Ecosystem & Channel Development Updated on: Monday 2 September 2024 | IAB MENA Ecosystem & Channel Development The DOOH Task Force comprising 21 people from 15 companies have been collaborating over the past few months to further our understanding [...]
The first MENA-focused view of the significantly engaged buy and sell-side Adtech solutions in MENAPosted on: Tuesday 14 May 2024 | IAB MENA Ecosystem & Channel Development Updated on: Monday 2 September 2024 | IAB MENA Ecosystem & Channel Development Effective Adtech is a crucial part of the digital advertising ecosystem yet establishing exactly which [...]
Part 2 of the Retail Media Q&A explores Consumer Behavior, First-Party Data, and Industry BenefitsPosted on: Tuesday 30 April 2024 | IAB MENA Ecosystem & Channel Development Retail media is poised to revolutionize the media industry by providing brands with a fresh avenue to engage with consumers. This transformation is driven by a redefined role [...]
Part 1 of the Retail Media Q&A covers different types of retail media, opportunities for retailers and advertisers, benefits for retailers, and its role in enhancing the omnichannel experience.Posted on: Tuesday 23 April 2024 | IAB MENA Ecosystem & Channel Development Retail media is poised to revolutionize the media industry by providing brands with a [...]
Retail Media Definitions and GlossaryPosted on: Friday 19 April 2024 | IAB MENA Ecosystem & Channel Development Retail media is poised to revolutionize the media industry by providing brands with a fresh avenue to engage with consumers. This transformation is driven by a redefined role for retailers, leveraging their access to rich purchase and behavioral [...]
2024: An era-defining yearPosted on: Thursday 25 January 2024 | IAB MENA 2024 promises to be another exciting year in the Advertising Industry with the explosion of AI, the deprecation of 3rd part cookies on Chrome and of course a renewed focus on sustainability amongst other things. This year, IAB MENA contributed to the ExchangeWire Industry [...]
Reality Check by IAB MENA Part 2Posted on: Monday 23 October 2023 | IAB MENA In part 2 of our series on Mixed Reality, we cover the current state of mixed reality in MENA, looking at completed case studies, the challenges of measurement and the impact accessible mixed reality will have on the marketing process [...]
Reality Check by IAB MENA Part 1Posted on: Monday 16 October 2023 | IAB MENA As the level of computing power continues to rapidly advance, MENA consumers now engage with a variety of immersive, digital experiences through their mobile devices and hardware on a daily basis. In 2022, the marketing and advertising world witnessed an explosion [...]
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