Archive for the
‘Committees’ Category

Part 1 of the Retail Media Q&A covers different types of retail media, opportunities for retailers and advertisers, benefits for retailers, and its role in enhancing the omnichannel experience.Posted on: Tuesday 23 April 2024 | IAB MENA Ecosystem & Channel Development Retail media is poised to revolutionize the media industry by providing brands with a [...]
Retail Media Definitions and GlossaryPosted on: Friday 19 April 2024 | IAB MENA Ecosystem & Channel Development Retail media is poised to revolutionize the media industry by providing brands with a fresh avenue to engage with consumers. This transformation is driven by a redefined role for retailers, leveraging their access to rich purchase and behavioral [...]
The results of our Data Privacy survey on the MENA region's readiness for deprecation of third-party cookies and new data privacy laws and regulations.Posted on: Friday 2 February 2024 | IAB MENA Research & Measurement While half the respondents were aware of new data privacy regulation, as many as 65% did not feel they were [...]
"Over half of professionals feel that the industry is not adequately equipped to adapt quickly for AI.”Posted on: Friday 3 November 2023 | IAB MENA Research & Measurement This is one of the insights from the IAB MENA’s survey to understand the current level of adoption and challenges impacting the future outlook of AI in [...]
The Glossary of Terminology contains key terms and concepts within the ever-evolving digital advertising ecosystem.Posted on: Monday 18 September 2023 | IAB MENA In this compilation, we present a concise and insightful collection of these terms and their corresponding definitions, shedding light on the intricate and dynamic world of digital advertising in the MENA region [...]
The IAB MENA releases the Attribution Insights Survey ResultsPosted on: Friday 15 September 2023 | IAB MENA Research & Measurement The IAB MENA Attribution Insights survey in Q1 2023 highlights the challenges and limitations of effective attribution, which are around skill set, cost, and data access. There appears to be a lack of detailed understanding [...]
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