Brand SafetyPosted on: Sunday 21 February 2021 | IAB GCC Learning & Development Committee As we continue to heavily invest in digital advertising, an equally heavy emphasis must be placed on brand safety to promote the flow of advertising budgets to participants in digital advertising that uphold trust and quality. But even before we start [...]
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‘Committees’ Category
2021 Buy-Side Predictions for MENAPosted on: Monday 27 January 2021 | IAB GCC Learning & Development Committee 2021 promises to be a year of opportunity. The continued growth of digital advertising and eCommerce opportunities brings ever more options for advertisers. But, 2021 also promises to bring new challenges and complexity. Â With an increasing focus on [...]
Join One of the Diversity & Inclusion Sub-CommitteesPosted on: Thursday 21 January 2021 | IAB GCC The Diversity and Inclusion Committee would like to invite you, our valued members, to join one of the below listed sub-committees. You will have the opportunity to collaborate with peers from the industry and to positively influence corporate leaders and policy makers to value diversity [...]
Get Involved With The Standards & Guidelines Sub-CommitteePosted on: Monday 16 November 2020 | IAB GCC Standards & Guidelines Sub-Committee Still undecided which Research and Measurement sub-committee to join! The Standards and Guidelines Sub-Committee would like to share a quick update on the focus areas and timelines and invite you to get involved. You’ll know [...]
Call To Action: Join One Of The Research & Measurement Sub-CommitteesPosted on: Thursday 12 November 2020 | IAB GCC Research & Measurement Committee The IAB R&M Committee aims to become the authority on measurement and attribution standards, research insights and digital adspend trends in an effort to drive industry growth through increased trust and sustainability. We would like to invite [...]
Call To Action: Join One Of The L&D Sub-CommitteesPosted on: Wednesday 14 October 2020 | IAB GCC Learning & Development Committee The IAB L&D committee collaborates with the industry on the development of unbiased digital learning and development programmes to expand the market's understanding of how digital best practices drive their business success. We would like to invite you, our [...]
Agencies and clients say Covid-19 will accelerate shift to performance media.
MENA Digital Ad-Market Sizing Study PostponedPosted on: Monday 13 April 2020 | IAB GCC Due to the significant upheaval caused in part by the efforts to combat the Covid-19 outbreak the IAB Board has taken the decision to postpone the MENA digital ad-market sizing research and to re-visit the research at the beginning of 2021. [...]
IAB GCC is conducting a quick pulse survey and your input would be appreciated.
IAB GCC Urges Industry-Wide Participation in Digital InitiativePosted on: Monday 9 March 2020 | Middle East Campaign IAB’s market sizing initiative is designed to deliver an estimate of the GCC’s digital advertising market The Interactive Advertising Bureau (IAB) GCC is urging greater participation in an industry-wide study to comprehensively measure the size of the region’s [...]
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