The IAB GCC is partnering with Snap and ABG in a led by SnapWomen initiative “Connected Women: Together for a sustainable future"Posted on: Tuesday 8 March 2022 | IAB GCC This year to celebrate women's achievements as part of International Women's Day, the IAB GCC has partnered with SnapWomen (ERG), a Snap volunteer employee resource group [...]
Archive for the
‘People Development’ Category
Diversity in the Digital Advertising IndustryPosted on: Thursday 9 December 2021 | IAB GCC Diversity & Inclusion Committee The IAB GCC values Diversity and recently committed to 5 Principles of Gender Diversity. In this edition of MENAVOICES we ask some of our members what they think about the state of Diversity in the MENA Digital [...]
IAB MENA committed to building an inclusive and diverse digital industryPosted on: Wednesday 24 November 2021 | IAB MENA Updated on: Wednesday 7 December 2022 | IAB MENA Nurturing our community is a key part of the IAB’s vision to be the catalyst for growing the MENA digital advertising economy. As part of this aim, [...]
eCommerce in MENAPosted on: Sunday 4 July 2021 | IAB GCC Learning & Development Committee eCommerce spending in the GCC is expected to reach around $30B in 2021, a growth of 20% since 2020, well above other sales channels. While some of this growth can be attributed to the pandemic effect, much of this shift in behaviour is expected [...]
Diversity & Inclusion Census is now life. The IAB GCC is supporting the global initiative of the WFA to gather data about diversity and inclusion in our industryPosted on: Tuesday 22 June 2021 | IAB GCC Diversity & Inclusion Committee Add your voice to the world’s first global diversity and inclusion census in marketing WFA [...]
iOS 14.5 Impact on AdvertisingPosted on: Wednesday 26 May 2021 | IAB GCC Learning & Development Committee In May, iOS14.5 was released by Apple. This update included some privacy-first changes which could have a profound effect on Ad-targeting to Apple mobile users. Is this a ground-breaking step towards consumer privacy awareness and control or an Ad-breaking step which will [...]
The Power Of AudioPosted on: Monday 3 May 2021 | IAB GCC Learning & Development Committee With the recent launches of new audio options for consumers and the continued growth of existing ones, audio advertising is once again high on the advertising agenda. In this edition of MENAVOICES, our members give valuable insights into the Power of Audio as a medium, [...]
Data PrivacyPosted on: Thursday 25 March 2021 | IAB GCC Learning & Development Committee The intertwined issues of data privacy and responsible advertising have never been more at the forefront of debate, both globally and regionally. Whilst data and digital are led by a whole host of different regulations, there are common trends that are emerging in [...]
Brand SafetyPosted on: Sunday 21 February 2021 | IAB GCC Learning & Development Committee As we continue to heavily invest in digital advertising, an equally heavy emphasis must be placed on brand safety to promote the flow of advertising budgets to participants in digital advertising that uphold trust and quality. But even before we start [...]
2021 Buy-Side Predictions for MENAPosted on: Monday 27 January 2021 | IAB GCC Learning & Development Committee 2021 promises to be a year of opportunity. The continued growth of digital advertising and eCommerce opportunities brings ever more options for advertisers. But, 2021 also promises to bring new challenges and complexity. With an increasing focus on [...]
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