Getting started with Retail MediaPosted on: Monday 13 January 2025 | IAB MENA Ecosystem & Channel Development Updated on: Tuesday 13 May 2025 | IAB MENA Ecosystem & Channel Development This paper explores the role of retail media as part of advertisers’ marketing plans and how mastering the process of buying it, and leveraging the [...]
Archive for the
‘Channels’ Category
Retail Media: A Conversation Starter to Drive the Next Phase of GrowthPosted on: Monday 14 April 2025 | IAB MENA Retail Media: ‘conversation starter’ was presented at the IAB MENA Growth Summit on 10 April 2025 by Dr Daniel Knapp, Chief Economist, IAB Europe. This presentation aims to provide a context to the developing Retail [...]
The first MENA-focused Programmatic DOOH ecosystem landscape summary.Posted on: Wednesday 10 January 2024 | IAB MENA Ecosystem & Channel Development Updated on: Wednesday 9 April 2025 | IAB MENA Ecosystem & Channel Development The DOOH Task Force comprising 21 people from 15 companies have been collaborating over the past few months to further our understanding [...]
First view of the CTV ECOScape in MENAPosted on: Wednesday 5 March 2025 | IAB MENA Ecosystem & Channel Development Updated on: Tuesday 8 April 2025 | IAB MENA Ecosystem & Channel Development Connected Television (CTV) refers to television sets linked to the internet, either directly or through devices. CTV has has a wide range [...]
The first MENA-focused view of the significantly engaged buy and sell-side Adtech solutions in MENAPosted on: Tuesday 14 May 2024 | IAB MENA Ecosystem & Channel Development Updated on: Tuesday 25 February 2025 | IAB MENA Ecosystem & Channel Development Effective Adtech is a crucial part of the digital advertising ecosystem yet establishing exactly which [...]
Setting up a Retail Network - for RetailersPosted on: Monday 13 January 2025 | IAB MENA Ecosystem & Channel Development This aims to be a useful resource for both retailers wishing to explore Retail Media as an offering, and those advising retailers on the steps required for success, such as agencies or specialist technology providers. [...]
The first MENA-focused Retail Media ecosystem landscape summary.Posted on: Wednesday 27 November 2024 | IAB MENA Ecosystem & Channel Development Updated on: Thursday 5 December 2024 | IAB MENA Ecosystem & Channel Development The Growth of Retail Media in MENA is advancing at pace with a number of companies pivoting their offerings, or creating new [...]
MENAVoices: The Audio Advertising in MENA – insights into opportunities, effectiveness and steps to get started in the regionPosted on: Wednesday 20 November 2024 | IAB MENA Ecosystem & Channel Development There has been a surge in interest around Digital Audio Advertising globally, as new technologies and formats become available to advertisers. Audio is increasingly [...]
MENAVoices: In-depth perspectives on the growth and potential of CTV in MENA – insights, strategies, and best practices for the regionPosted on: Wednesday 9 October 2024 | IAB MENA Ecosystem & Channel Development CTV continues to grow globally and across the MENA region. To help navigate through the key questions surrounding CTV in MENA, members [...]
The Guide to Programmatic DOOH in MENA aims to shed light on pDOOH as a transformative force in digital advertising and how to get started in MENA.Posted on: Wednesday 21 August 2024 | IAB MENA Ecosystem & Channel Development IAB MENA DOOH Task Force releases a Guide to Programmatic DOOH. Building on last year’s release [...]
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