First view of the CTV ECOScape in MENAPosted on: Wednesday 5 March 2025 | IAB MENA Ecosystem & Channel Development Updated on: Tuesday 8 April 2025 | IAB MENA Ecosystem & Channel Development Connected Television (CTV) refers to television sets linked to the internet, either directly or through devices. CTV has has a wide range [...]
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‘Content Type’ Category
Adtech Evaluation Templates: A Useful Tool for Selecting Partners, Suppliers, and ToolsPosted on: Thursday 13 March 2025 | IAB MENA Ecosystem & Channel Development These adtech evaluation templates are useful tools to support you when selecting adtech partners, suppliers or tools. Designed to be easily editable and customised by you, they aim to provide a [...]
MasterClass: Retail Media: Navigating the Hype, Delivering Real ResultsPosted on: Friday28 November 2025 | Presented by UMWATCH SERIES Retail media is generating significant buzz, but what are the real opportunities and challenges for brands? This masterclass cuts through the noise to explore practical use cases for leveraging retail audience & platforms, addressing key hurdles like [...]
MasterClass: eCommerce Analytics & BeyondPosted on: Thursday 20 November 2025 | Presented by mFilteritWATCH SERIES In today's competitive online marketplace, understanding your data isn't just an advantage – it's essential for survival and growth. This masterclass is designed to equip e-commerce professionals with the practical skills and strategic insights needed to leverage analytics effectively. You'll [...]
MasterClass: Retail Media: Be your Own Walled Garden with Retail MediaPosted on: Thursday20 November 2025 | Presented by GoWitWATCH SERIES Learn how retailers can leverage retail and commerce media strategies to grow sustainably, overcome challenges, and meet advertiser expectations for standardisation in a competitive landscape. Presented byIAB MENA Member GoWit
MasterClass: Audio...Beyond SoundPosted on: Thursday20 November 2025 | Presented by Publicis MediaWATCH SERIES Audio is no longer just about sound—it's a dynamic, multi-format experience that includes video, interactivity, and immersive storytelling. With the rise of podcasts and the increasing role of digital audio in media consumption, brands and advertisers must rethink how they engage audiences. [...]
MasterClass: TAM'S Impact on video PlanningPosted on: Thursday 20 November 2025 | Presented by ArchersWATCH SERIES The recent advancements in TV Audience Measurement Systems (TAMS) are revolutionizing video planning by providing robust and reliable panel data for linear TV. This shift not only enhances insights for traditional broadcasting but also has significant implications for digital [...]
MasterClass: Unlocking the Future: How brands can win in MENA's Virtual WorldsPosted on: Thursday 20 November 2025 | Presented by AmpverseWATCH SERIES Join Charlie Baillie, CEO Ampverse Group, a prominent gaming company, as he reveals the immense growth potential in the MENA region and how brands can harness virtual platforms like Roblox, Minecraft, Fortnite, and [...]
MasterClass: From Leads to True Value: Automating Qualification fro Full Funnel ImpactPosted on: Thursday 20 November 2025 | Presented by Initiative MediaWATCH SERIES Lead generation is just the starting point. Automation improves lead quality and sales efficiencySmart lead scoring helps prioritize outreach Presented byIAB MENA Member Initiative
MasterClass: Brand Infringement ManagementPosted on: Thursday 20 November 2025 | Presented by mFilteritWATCH SERIES Over the last five years, we have become immune to the word 'scam' until it happens to us. While brands are trying their best to provide information to its consumers, bad actors are at large. From mimicking a website to creating [...]
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