The first MENA-focused view of the significantly engaged buy and sell-side Adtech solutions in MENAPosted on: Tuesday 14 May 2024 | IAB MENA Ecosystem & Channel Development Updated on: Tuesday 25 February 2025 | IAB MENA Ecosystem & Channel Development Effective Adtech is a crucial part of the digital advertising ecosystem yet establishing exactly which [...]
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‘Content Type’ Category
MasterClass: AI Audio AutomationPosted on: Wednesday 12 February 2025 | Presented by AudioStackWATCH SERIES Learn how Media, Retail and Brands use AI Audio to Transform their business, drive revenue and stay relevant in 2025. Presented byIAB MENA Member AudioStack
MasterClass: Digital Out-of-HomePosted on: Wednesday 29 January 2025 | Presented by StackAdaptWATCH SERIES The Digital Out-of-Home Channel Certification Course will provide you with the knowledge needed to run effective DOOH campaigns that drive measurable results. You’ll learn about the capabilities of this programmatic channel, the benefits of DOOH ads, DOOH’s role in the marketing funnel, [...]
Setting up a Retail Network - for RetailersPosted on: Monday 13 January 2025 | IAB MENA Ecosystem & Channel Development This aims to be a useful resource for both retailers wishing to explore Retail Media as an offering, and those advising retailers on the steps required for success, such as agencies or specialist technology providers. [...]
MENAVoices: 2025 Predictions, Plans and PreparationPosted on: Tuesday 17 December 2024 | IAB MENA Learning & Development This collection of MENAVoices covers wide ranging perspectives across a range of different areas, forming a useful guide on market perspectives and tips for preparation and planning into 2025. These perspectives have been loosely categorised into 8 sections. [...]
The first MENA-focused Retail Media ecosystem landscape summary.Posted on: Wednesday 27 November 2024 | IAB MENA Ecosystem & Channel Development Updated on: Thursday 22 September 2025 | IAB MENA Ecosystem & Channel Development The Growth of Retail Media in MENA is advancing at pace with a number of companies pivoting their offerings, or creating new [...]
MasterClass: Mastering The Future of SearchPosted on: Wednesday 27 November 2024 | Presented by UM MENATWATCH SERIES Exploring trends and technologies shaping how brands connect with consumers through search and how this will change in the future, including AI, social search and personalized experiences. Presented byIAB MENA Member UM MENAT
MENAVoices: The Audio Advertising in MENA – insights into opportunities, effectiveness and steps to get started in the regionPosted on: Wednesday 20 November 2024 | IAB MENA Ecosystem & Channel Development There has been a surge in interest around Digital Audio Advertising globally, as new technologies and formats become available to advertisers. Audio is increasingly [...]
MasterClass: Mastering Advanced Search Strategies with SA360Posted on: Wednesday 13 November 2024 | Presented by Omnicom Media GroupWATCH SERIES Covering all details on SA360 bid strategies. Going into depth on the advanced techniques required to best execute your campaigns utilizing Google's most advanced Search platform. Presented byIAB MENA Member Omnicom Media Group
MasterClass: All Eyes on AttentionPosted on: Wednesday 30 October 2024 | Presented by Tailwind/TDG & Integral Ad ScienceWATCH SERIES Attention is the most discussed yet still widely complex topics in media. Understand what it entails, how it affects brand and performance metrics and how brands use it to stay on top. Presented byIAB MENA Member [...]
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