MasterClass: Unlocking the Future: How brands can win in MENA's Virtual WorldsPosted on: Thursday 20 November 2025 | Presented by AmpverseWATCH SERIES Join Charlie Baillie, CEO Ampverse Group, a prominent gaming company, as he reveals the immense growth potential in the MENA region and how brands can harness virtual platforms like Roblox, Minecraft, Fortnite, and [...]
MasterClass: From Leads to True Value: Automating Qualification fro Full Funnel ImpactPosted on: Thursday 20 November 2025 | Presented by Initiative MediaWATCH SERIES Lead generation is just the starting point. Automation improves lead quality and sales efficiencySmart lead scoring helps prioritize outreach Presented byIAB MENA Member Initiative
MasterClass: Brand Infringement ManagementPosted on: Thursday 20 November 2025 | Presented by mFilteritWATCH SERIES Over the last five years, we have become immune to the word 'scam' until it happens to us. While brands are trying their best to provide information to its consumers, bad actors are at large. From mimicking a website to creating [...]
MasterClass: Unlocking Travel Marketing Success in MEA: Trends, Strategies, and Insights for 2025Posted on: Wednesday 26 February 2025 | Presented by SojernWATCH SERIES The Middle East continues to be a hotbed of travel opportunities, with key markets like the UAE, Saudi Arabia, and Qatar showing remarkable growth in demand. From a 38% surge in regional [...]
The first MENA-focused view of the significantly engaged buy and sell-side Adtech solutions in MENAPosted on: Tuesday 14 May 2024 | IAB MENA Ecosystem & Channel Development Updated on: Thursday 28 January 2025 | IAB MENA Ecosystem & Channel Development Effective Adtech is a crucial part of the digital advertising ecosystem yet establishing exactly which [...]
MasterClass: AI Audio AutomationPosted on: Wednesday 12 February 2025 | Presented by AudioStackWATCH SERIES Learn how Media, Retail and Brands use AI Audio to Transform their business, drive revenue and stay relevant in 2025. Presented byIAB MENA Member AudioStack
MasterClass: Digital Out-of-HomePosted on: Wednesday 29 January 2025 | Presented by StackAdaptWATCH SERIES The Digital Out-of-Home Channel Certification Course will provide you with the knowledge needed to run effective DOOH campaigns that drive measurable results. You’ll learn about the capabilities of this programmatic channel, the benefits of DOOH ads, DOOH’s role in the marketing funnel, [...]
Setting up a Retail Network - for RetailersPosted on: Monday 13 January 2025 | IAB MENA Ecosystem & Channel Development This aims to be a useful resource for both retailers wishing to explore Retail Media as an offering, and those advising retailers on the steps required for success, such as agencies or specialist technology providers. [...]
MENAVoices: 2025 Predictions, Plans and PreparationPosted on: Tuesday 17 December 2024 | IAB MENA Learning & Development This collection of MENAVoices covers wide ranging perspectives across a range of different areas, forming a useful guide on market perspectives and tips for preparation and planning into 2025. These perspectives have been loosely categorised into 8 sections. [...]
The first MENA-focused Retail Media ecosystem landscape summary.Posted on: Wednesday 27 November 2024 | IAB MENA Ecosystem & Channel Development Updated on: Wednesday 19 November 2025 | IAB MENA Ecosystem & Channel Development The Growth of Retail Media in MENA is advancing at pace with a number of companies pivoting their offerings, or creating new [...]
